London Fashion Week can buy tickets this year and join the star

Every February and September, there is a common problem that plagues fashionistas and bloggers: how to participate in the four major fashion weeks in Milan, Paris, New York and London, and even bloggers have specifically dealt with this issue. Q & A.

There are only a few methods, for example, to become a professional buyer in the fashion industry. You need to record the styles, sizes and popular elements of the new products on the show floor, and instantly judge whether it meets the aesthetic trend of a certain area and make an order for the order. Prepare; or enter a well-known fashion media, watch the show aura, but chase every brand show every day, tap the brand story and show the tidbits, and take good photos, write the manuscript back to the headquarters; or, work hard In the year, he became a star, fashion blogger and socialite.

Due to the extremely strict real-name system of the four major fashion weeks, in addition to the official invitation and a small number of lucky tickets purchased by the lucky, non-invited people can hardly enter the show.

But this year, London Fashion Week offers an official show buy channel for non-professionals who expect to enter the show to watch Fashion Week.

The London Fashion Week, the organizer of London Fashion Week, recently revealed to the interface fashion that it will launch a new event during the London Fashion Week from February 14th to February 19th, offering ordinary consumers a chance to watch London Fashion Week. .

The event is called “INSIDERS”, and the fashion show that consumers can participate in is mainly concentrated on February 16 and 17 for two days. The show is located in The Store X of 180 Strad, and there will be “see-now, buy- Now (ie, buy and buy) fashion shows, fashion industry talks, and consumer experience such as retail space.

Among them, the British Fashion Council will hold a talk show with BBC Earth and sustainable fashion designer Amy Powney to focus on the impact of the fashion industry on the planet, while emphasizing sustainable fashion choices and cautious consumer behavior. Positive impact. BBC Earth will film the event and post videos on digital and social platforms to ensure that the BBC and the British Fashion Association-related global consumers have access to the talks. The specific speaker will be announced in the next few weeks.

In terms of brand, London Fashion Week will provide consumers with three brands of ticketing Services. This includes Fyodor Golan, which took place on February 17. The brand's theme of Lost & Found this season combines sports, surfer details with soft silk and embroidery, and uses new colors and textures in the collection to improve its iconic cuts and contours. Rich hem and fabric cover the body to show more feminine power. The other two brands will be announced in the next few weeks.

Tickets currently available are divided into two types: an infield ticket worth £135 (approximately $1,188) and a frontier ticket worth £245 (approximately $2,156), which can be purchased on the London Fashion Week official website.

The latter will allow ticket holders to participate in activities - shopping and experience activities, including watching fashion shows with insiders, enjoying the London Fashion Week private VIP lounge, priority seats for insiders in the fashion industry, free champagne, soft drinks and snacks. A limited-edition Richard Quinn handbag with a VIP version full of lifestyle, fashion and beauty products.

Richard Quinn is the winner of the 2018 New Women's Designer in the UK and the winner of the first British Queen Elizabeth II Design Award in 2018. He designed a limited edition handbag for the London Fashion Week this season to provide to guests present. .

In fact, before the London Fashion Week, in order to make up for the regret that fashion lovers could not enter the market, in September 2018, during the fashion week of the season, the "London Fashion Week" was held at The Store Studios, different from London. Fashion Week, the event invited London's most popular designer brands to showcase their new season collection on the runway. The show is also divided into trendy shows and designer shows, covering the most popular theme of autumn and winter 2018, suitable for direct purchase into the wardrobe, tickets ranging from 20 pounds to 200 pounds.

On the other hand, letting more ordinary people participate in Fashion Week is also one of the initiatives of London Fashion Week to enhance its influence. For fashion lovers, this is also a rare opportunity to get in touch with fashion.