Wood prices rose as wood products rose

Since the beginning of this year, the prices of raw materials such as solid wood have generally risen by about 20%. Generally, imported white oak solid wood is used as raw materials. If the prices of products do not increase, the profits will be quite low. Lin Hui, the person in charge of wood products, said: “Since many of the raw materials used are 100% logs imported from Myanmar, the price of wood has risen, and the price of wooden doors has naturally risen.”

Another wood door agent told the reporter that wood is the most important raw material in wooden doors and its price fluctuation has the greatest impact on the price of wooden doors. The raw materials that are rising are not only wood, but also paints and hardware accessories that must be used to make wooden doors. In addition, the increase in factory procurement and transportation costs is also a direct cause of price increases.

In an interview with Jiuzheng Xiaobian, the head of Tangmen Wood said: “In addition to the rising prices of raw materials, the cost of corporate designers and workers is also rising, and labor costs are another important factor affecting the price of wooden doors.” Qualitative competition is fierce. In order to stand out from the crowd, excellent designers become sought-after talents, and their wages have risen accordingly.

Workers' demands for wages are also getting higher and higher. All technicians who are skilled in their work are usually paid around 4,000 yuan. Sometimes the wages of some special types of workers are even higher.

Although prices have risen, consumers are actually not sensitive. Although wooden doors are subject to reasonable prices, there are also industry insiders who say that wooden doors are not part of fast moving consumer goods or daily necessities. The general public will not buy them in large quantities. Many times people It is only a few years before they visit a home store. Although prices have risen, consumers are actually not sensitive.

The person in charge of Zhongtianda Door Industry stated that the price of wooden doors is very knowledgeable. In some high-end stores, a group of branded wooden door companies, their prices are relatively strong, make a 10% off, 8.5 fold is not easy, only in major promotions will have greater discounts. However, in some not-so-famous stores, 30%, 20%, or even 10% discount signs are everywhere. Many consumers develop habits. They do not buy them without discounting, which directly leads to the high price of wooden doors. Generally speaking, the retail price of wooden doors is twice as high as the ex-factory price, and only the discounted capital is available. If the actual selling price of wooden doors is no more than 30% of gross profit compared with the ex-factory price, there is simply no way to maintain high field rent, salesperson’s commission, and logistics, service, and other costs.

He explained that although the wooden door industry is a mixed bag, some unbranded wooden door companies may be able to raise prices with the help of “price increases”, but generally they will not appear on branded wooden door companies. The focus of brand enterprises is how to make consumers get more benefits, instead of how to take profits from consumers. Therefore, consumers need to be reminded that consumers buy brand goods and buy goods under the guidance of some professionals, or can buy "cheap" wooden doors.