Fujian zipper "bar brand" main foreign trade market

In the first half of the year, our export orders have maintained a good growth. Many customers from Japan and other regions have directly named XYZ zippers. When the zipper capital was re-evaluated in July, , Shi Mingli, general manager of Fujian Xinyu Zipper Weaving Co., Ltd. Said.

The reporter visited and learned that, including Zhuangxing, Fuxing, Qunxing, Xinyu, Kingway, Longxing, Yitai and many other zippers and supporting enterprises, foreign trade sales have achieved good results in the first half of this year. The growth figures of the foreign operating revenues of the two local listed companies, Zhaoxing Co., Ltd. and Fuxing Co., Ltd., are relatively specific, with the former achieving an 18% growth and the latter being at a comparable level.

The good development trend in the first half of the year is in the entire Chinese zipper industry. The data from the China Zipper Association’s zipper branch (hereinafter referred to as “China Zipper Association”) shows that from January to May this year, the economic performance of the zipper industry has generally improved, production and exports have increased significantly, and the order of enterprises has been generally good. At the same period last year. Among them, the domestic sales zipper average increased by 5% over the same period of last year, and export zippers increased by 10% over the same period of last year.

According to Xu Shuhu, the growth of the zipper industry in the first half of the year was mostly from the foreign trade market. And the growth rate is better than the national counterparts' export levels. In particular, from March to May, many large-scale backbone zipper companies in Fujian have had orders that cannot be made, and the zipper sales price is generally higher than last year.

“The zipper price index of some companies also reached a new high around April and May, and these operating conditions have surpassed the best level before the global financial crisis in 2008.” Zhou Yiyang, director of the secretariat of the Fujian Zipper Industry Association.

According to the analysis of the first half of the growth in the “Branded Brand” strategy, many companies believe that the economic environment is favorable on the one hand, but the reason is that the company’s strip-like zipper products have quality advantages and are therefore welcomed by foreign brand customers. . “The proportion of sales of strip products with higher gross profit margins has increased significantly.” Zhaoxing shares and Fuxing zipper analysis in the semi-annual report.

Therefore, although in late June, the growth of foreign trade orders has not been continued, and there has been a large decline, but Fujian zipper companies are not discouraged, but more firmly in the foreign trade market to accelerate the pace of brand strategy.

"In the domestic market, Xinyu zipper is a brand-based customer, and the quality of the packaged products favored by domestic brand customers is naturally welcomed in foreign markets. This is also the reason why customers named XYZ brand zippers. Next, We will plan in more detail and put the brand advantages of strip products into play in the foreign trade market, said Shi Mingli.

Similarly, Xinxing, Jinwei, Longxing and many other zipper companies that have expanded year by year are brewing to increase the operation of "bar-brands." Among them, Xinxin has established a number of branch factories that specialize in clothing brand merchants. These branch factories mainly produce production-lined products. The company plans to achieve a production value of 50 million in each branch within three years. External markets play the same benefits.

“Intensifying the research and development of high-quality finished products is a reflection of Fujian zipper brand awareness and is also an advantage of Fujian zippers in domestic and foreign markets. In the future, we will continue to guide enterprises to strengthen brand awareness and establish 'Fujian Zippers' in foreign markets. "The quality of the world's image." Zhou Yiyang believes that there is a causal relationship between corporate brand and quality and complement each other. Only the business owner sets a brand awareness and the product quality of a company can be effectively improved.

Collectively seeking talents to help For Fuxing zippers, the market benefits of its patented new product “new wear-resistant zipper” have been fully demonstrated this year, which has opened up a good future for its paving high-end market. Talking about the success of this new product, Fuxing zipper general manager Wang Jinde admitted that the company's introduction of digital high-end R & D personnel has played a decisive role.

“Without these professional talents, the products will not be developed so successfully. We have been committed to introducing more high-end talents of this kind to help the development of the brand, but it is difficult to find. There are too few professional talents in the zipper industry.” Wang Jinde's emotions revealed the talent status of the Fujian zipper industry.

According to news from the China Zipper Association, due to the shortage of professionals, China's zippers and the world’s zipper giant YKK Japan’s employees have a wide gap in productivity. Shanghai YKK's per capita annual output value of 600,000 yuan, while the average annual output value of China's zipper companies is less than 200,000 yuan. The shortage of talent has become an obstacle to the development of China's zipper.

“Talent is one of the shortcomings of the zipper brand in Fujian. An employee trained in professional systems is very different from an employee who has not received professional training. Sustainability training for employees in terms of technical ability and quality has become the industry’s competitiveness. In order to protect the brand building, in the second half of the year, it is of utmost importance to intensify the training of professional and technical personnel in the industry, said Xu Shuhu.

According to Zhou Yiyang, in the second half of the year, the Chamber of Commerce will jointly seek for talented people to help the company and plan to conduct multi-channel large-scale training for the entire industry to improve the quality of its employees. “Jointly open classes with institutions; cooperation with research institutes, training of companies to deliver talents; joint operations between enterprises and enterprises, etc. We brewing in various forms and multiple channels to fully carry out management personnel, technical personnel, and basic operators. In this regard, we will concentrate on the advantages of the entire industry, learn from the corporate practices with more obvious technological advantages, and strengthen the training of the entire industry.When conditions permit, companies jointly set up industrial technology courses so that training can be sustained and Proceed hierarchically."

The core message: “From the beginning of last year to the first half of this year, the zipper industry in Fujian has maintained a high rate of rapid growth, and the whole industry has maintained a growth rate of around 20%. Among these, the foreign trade market has the fastest growth rate, and this 20% increase in China’s foreign trade. The market contributes 70%. Among them, high-quality brand products such as finished zippers are the largest contributors.” At last week’s 3rd member meeting of the 4th Fujian Zipper Industry Association, President Xu Shuhu disclosed a set of data.

The popularity of the finished zipper in the foreign trade market has enabled the Fujian zipper to accelerate the pace of brand building on a global scale. With six companies such as Zhaoxing becoming members of the National Zipper Standards Revision Committee, Fujian Zipper began to extend to the high end of the “zipper industry value chain” and plans to promote high-end packaging products in the foreign trade market.

As will be published by the "Fujian Zipper" was renamed "sea zipper," a further step in the development ambition of Fujian zipper companies, is gradually based on the packaged products, the brand strategy from the domestic implementation of the extension to the global market.