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2 days to open a shop: Bing Ba hair style fashion men's clothing market
In recent years, fashion men's clothing is widely recognized as the most growth segments in the Chinese apparel market. This segment has been widely recognized at nearly two CHIC exhibitions, and many emerging fashion men's brands emerged. However, there is also an insurmountable gap in the new market. In the next two years, many emerging fashion men's brands have been facing problems such as the break of the capital chain and the opening of orders and other issues, and have gradually withdrawn. Recently, I learned through the industry, in many new fashion men's desperation sinking sand occasion, BENBO (Bin Bao) brand this year, but with an average of every 2 days to open a shop speed, following a comprehensive layout of South China and Southwest markets , The brand store counters will be gradually moved to Central China, East China, North China, Northeast China and other key markets in the regional market. Not only that, according to Guangzhou, Shenzhen and other mainstream business district sales performance survey, Bin Bao clothing store out of the brand regardless of the image or par effect, retail performance, are among the forefront of the district. What is the fulcrum that supports the rapid expansion of a brand? Commodity, marketing, operations management or VC? "The brand BENBO has been cut into the fashion menswear segment since 2004. In the first six years of operation, the brand BENBO has relied on its own strengths - control of retail terminals to form a strong self-owned system in southern China and establish a sound, Profitability of the store.At present, BENBO brand layout in Guangdong Province, more than 150 stores, from the market size and profitability of the layout, has jumped to the first fashion brand in Guangdong men's fashion market.In the first half of 2011, An average of two days to open a store's pace of development, I think it is plot, especially in the commercial power and terminal control over the advantages brought by the management. "Garment Association of Guangdong Province Vice President Liu Xiansheng vice president of such a leap in the analysis of clothing channels . In fact, scanning the entire media environment, we can find that unlike many new fashion men's clothing brand, Bin-bing apparel brand communication is particularly low profile. Instead, put more resources in product research and development. It is understood that from 2006 until now, Bin-bin apparel has been insisting on the integration of international design resources for product development, has worked with the team, including Italy Rebel Design Group, JP design company in Taiwan, Paris MAODUN STUDIO design team. "The forefront of fashion trends must come from Europe." BENBO brand ambassadors, also as a designer Mr. Leo Ku Juji for Bimbar clothing in product development on the concept of very much agree. The building of commodity power, just help BENBO brand smoothly across the fashion men's market barriers. Marketing expert, researcher at Public Relations Institute of Sun Yat-sen, Mr. Lin Jingxin believes that with the rapid development of business wear and casual wear in the past, the target group of fashionable men's clothing is locked in the "generation" of the city. Most of them are mainly post-1980s, The backbone of urban consumption, generally higher education, self-evident personality, has a certain aesthetic ability, its consumption characteristics are: the pursuit of fast fashion, the pursuit of cross-border feeling, the pursuit of self-style. For product design and development capabilities, fashion control requirements, as well as the requirements of the supply chain integration higher. In addition to the creation of commodity power, we can also see another key factor that supports the rapid development of Bin-bin apparel channels: the control of retail terminals, which also meets the market demand. It is reported that Bin Bao costumes management team formerly known as Hong Kong Kim Shin Hing Group, in the mid 90s to 20 agents in Europe and the United States fashion brand in the Chinese market for the core business operations, which accumulated a professional retail management experience. By inheriting the retail management experience of Kim Shin Hing in Hong Kong, Bin-bing apparel is able to ensure the rapid growth of the retail sales of its partners through the self-built, self-sustaining and profitable retail system. Not only that, BENBO Bingbao launched by the end of 2010 to create a new concept of aesthetics in Berlin terminal image by the retail industry, especially the mall system is widely recognized. This unique connotation of brand image building, but also become another lean Booster BENOX brand marketing agent. Bin Bao clothing as a strong nationwide jumped, but also signed the Hong Kong superstar Mr. Leo Ku Juji, and will be the end of August the new commercials onto the CCTV, the mainstream TV screen. The convening of the spring and summer 2012 conference also invited the ancient giant base to visit the show, with the national partners to start the truth dialogue. In a highly competitive market, the blue ocean of profits brought by market segments is often accompanied by insurmountable market barriers. In just two years, the market reshuffle has been unknowingly started. How to find a fulcrum to support the brand across the market barriers, fashion men's fashion has become an unavoidable issue.