Menswear brand Kiton Hangzhou Tower reopened

Southern Italy Naples Brand Kiton

Last year, Kiton, which was opened on the first floor of Block B of the Hangzhou Tower, was renewed. The famous Italian brand designer was specially invited to create the latest image store, and a “personalized custom area” was also added to display various shirts. Collars, sleeves, buttons, customized samples, and a variety of precious fabrics provide customers with a full range of personalized customization experience.

Naples brand Kiton 2011 autumn and winter new

The top Italian men's Kiton brand is from Mr. CiroPalestra, one of the “Four Golden Scissors”. Kiton originates from Naples, southern Italy. It is the only high-level menswear brand that internationalizes and produces suits according to the most traditional Neapolitan craftsmanship. It combines exquisite craftsmanship with Italian elegance. Its pursuit of perfection in both material quality and hand-stitching is excellent, excellent selection is excellent, and a first-class hand-stitched garment suit is created. He Bin, General Manager of Kiton China, told reporters: Kiton is the world's only international brand that produces suits based on the most authentic Napoli traditional handmade craftsmanship. The brand has 380 sewing masters and annually produces about 20,000 suits by hand.

The new store was renovated in less than one year. Why was it? “The first time we entered Hangzhou was a test of water. After all, the starting price of the suit was more than 70,000 yuan, but I didn’t expect that this market would not have been cultivated for a long time. Soaring rapidly, the Italian headquarters quickly adjusted its strategy, renovated the stores and increased the supply of goods.” According to the person in charge of the Kiton office, the Hangzhou store is the fastest growing one among all the stores in Mainland China, so whether it is a store image or not Or the supply of goods, the headquarters will be tilted.

In fact, this year's increasing efforts to promote even more than the Kiton family, Hangzhou Building B, first floor of LV, Hermes, Cartier, etc. are preparing for the second floor of the plan. According to a recent market survey provided by the World Luxury Goods Association, the Chinese’s consumption of luxury goods abroad has become the largest in the world. From March 2010 to March 2011, in the consumption data of luxury goods business in major regions of France, Italy and the United Kingdom, more than 65% of the effective purchase data were Asians, of which Chinese accounted for 75%. I believe that in the next phase, there will be more brands opening new stores in Hangzhou and increasing the number of goods to be added.