As the pace of urban life continues to accelerate, so does the pressure on individuals, making urban-related health issues and sub-health conditions increasingly common among city dwellers. In response to this growing challenge, outdoor sports have emerged as a powerful and effective way to relieve stress and restore balance. As a result, they are becoming the preferred choice for people seeking to escape the noise and chaos of city life.
The rising popularity of outdoor activities has also driven significant growth in the outdoor apparel market. In South Korea, major outdoor brands launched aggressive marketing campaigns at the start of the new year. According to recent data, the advertising volume of outdoor sports brands on TV media increased by nearly 10% compared to December of the previous year, reflecting the strong market demand.
K2 KOREA, one of the leading outdoor brands in South Korea, set ambitious sales targets for its brands “K2†and “Elider†in 2011, aiming for 2 billion yuan and 450 million yuan respectively. To support these goals, the company allocated 6 million yuan and 4 million yuan for market promotion, with plans to implement these strategies starting in March. Meanwhile, another popular brand, Millet, is not only focusing on capturing the domestic Korean market but is also expanding its reach internationally, hoping to capture more market share globally.
Montbell, the third-largest outdoor brand in South Korea, is placing a strong emphasis on plasma technology this year. The brand expects to achieve a breakthrough of 300 million yuan in sales for 2011, further solidifying its position in the competitive outdoor industry. With innovative technologies and strategic marketing efforts, South Korea’s outdoor brands are not only meeting local demand but also making waves on the global stage.
Custom Sock,Boat Sock,Crew Sock,Knitted Boat Sock
Haining Siman'er Knitting Co., Ltd. , https://www.smilegarment.com