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Red help tailor trend "dress" big suit leisure suit
In a bold move that has stirred the fashion industry, Romon, long known as the "classic suit" brand, has recently launched a high-profile casual suit line and appointed Lin Zhiying, a renowned fashion icon, as its spokesperson. This shift marks a significant departure from the traditional image of the Red Gang tailors, who have historically focused on formal wear. The Romain Group, which claims to carry forward the legacy of Red Gang tailoring, has now embraced a more relaxed style, sparking discussions across the industry.
For decades, the Red Gang tailors have been synonymous with precision and elegance in formal attire. However, the introduction of "casual suits" by Romon challenges this norm. Industry experts view this as an innovative response to market demands, signaling that traditional tailoring is evolving to meet the preferences of younger, more dynamic consumers.
Romon’s New line blends the structure of a suit with the comfort of casual wear, featuring bold designs such as large collars, metallic accents, and vibrant colors—elements that stand in contrast to the muted tones of classic suits. The brand also brought in Fan Kailu, a U.S.-educated entrepreneur, as president, aiming to modernize the brand and appeal to a broader demographic, including men aged 20 to 60.
While Romon took a high-profile approach, other local brands like Pei Luocheng and Youngor have also begun exploring the casual wear segment, albeit with less fanfare. Pei Luocheng introduced its own line of leisure suits, while Youngor launched a new brand called "GY," focusing on young professionals with a more fashionable and casual aesthetic.
Market trends indicate a growing demand for casual clothing, with leisurewear accounting for a significant portion of the market. As traditional formal wear declines in popularity, especially among younger generations, it's clear that adapting to these changes is essential for survival in the competitive fashion industry.
Red Gang tailors are not only embracing this shift but also innovating. Figures like Yuan Weilang, a sixth-generation tailor, are experimenting with integrating modern fashion elements into traditional techniques. Meanwhile, collaborations between companies and academic institutions, such as Youngor’s partnership with Donghua University, are helping to create better-fitting, more contemporary suits tailored to Chinese body types.
As the industry continues to evolve, the future of Red Gang tailoring looks promising, blending tradition with innovation to capture the attention of a new generation of fashion-conscious consumers.