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SongMax original Chinese women's workwear
SongMax is a brand born from the collaboration of three visionary partners, who together form one of the most promising teams in the Chinese apparel industry. Each member brings a wealth of experience and expertise: one is the design director of Cici, a young designer often dubbed the "Armani of the new generation," who has spent years studying in Europe and the U.S., gaining deep artistic insight from the French fashion scene. Another is Ms. Chen Min, an experienced luxury goods manager with an MBA from a top European business school. Together, they aim to redefine the image of working women through elegant, well-crafted clothing that blends sophistication with practicality.
SongMax focuses on creating professional yet stylish outfits for women who seek confidence and elegance in both their careers and personal lives. The brand’s autumn and winter collection features five distinct themes: elegant hunting, lace style, urban gray, cool color electronics, and Parisian romance. These themes are expressed through thoughtful use of color, fabric, and detail—each piece designed to reflect the dynamic rhythm of city life while offering versatility across different settings.
The collection showcases innovative 3D fabric cutting and unique mosaic patterns, introducing a fresh minimalist aesthetic. Lace and layered materials add subtle charm, while neutral tones highlight refined, understated styles. The designs emphasize the relationship between the shoulder and waist, creating a flattering X-shaped silhouette that enhances femininity.
This season’s color palette includes dignified black, elegant purple, soft moonlight gray, and accents of pink and orange. Every coat features a delicate jacquard satin lining, adding a touch of elegance and confidence to every movement. Sustainability is also a key focus, with natural, pure fabrics like silk, polyester, flannel, and velvet being used in creative combinations.
One standout piece is a simple black suit with an eaves sleeve vest made from 100% wool worsted fabric. Its unique cut and chic stitching transform the classic black into something rich and versatile, paired with slim trousers to accentuate a confident silhouette. Details like Mingzhu zippers and hand-beaded embellishments add a modern retro flair, blending tradition with contemporary style.
A velvet dress in soft blue exudes quiet confidence, with a high waistline that accentuates the body's natural curves. The back zipper is uniquely designed using yarn as a decorative element, giving it a gentle, feminine touch. At SongMax, every detail matters—ripples and textures are used to add depth and dimension to the fabric.
An ivory silk blouse features a one-shoulder, three-dimensional floral design, making it perfect for business events where elegance meets romantic charm without compromising professionalism.
SongMax is committed to empowering intelligent, stylish women who value taste and quality in their everyday lives. Through its collections, the brand helps them stand out with grace and confidence in both work and personal settings. The Fall/Winter 2009 collection marks the brand’s debut, featuring everything from daily workwear to formal attire and elegant evening gowns, all designed to leave a lasting impression.