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Emperor created the Italian men's giants San Gio march into China
Recently, the Emperor brand maker participated in the China Men's Breakthrough Summit Forum held in Shishi, Fujian. The event brought together industry leaders and fashion enthusiasts, highlighting the growing influence of Chinese fashion on the global stage. Among the guests was Timor, a renowned name in the denim world and one of the top five global jeans brands. Known for blending music and art into its cowboy-themed aesthetic, Timor has earned a reputation as "the art cowboy" across Europe.
Meanwhile, the grand opening of Jianlian Hotel marked a new chapter in the fashion and lifestyle sector. European premium denim brand Diligent Man joined forces with Italian men's fashion giant San Gio, both making their official entry into the Chinese market. Their collaboration aims to build a global flagship brand that represents the spirit of the cowboy, combining tradition with modernity.
As two of Europe’s leading fashion brands, Emperor and San Gio have formed a powerful alliance. This partnership is not only expected to boost Diligent Man’s growth in the domestic market but also offers a fresh perspective on how Chinese brands can achieve global recognition. The Emperor brand, known for its creative vision, integrates elements from sculpture, painting, architecture, and music into its designs. This artistic approach gives the brand a unique sense of sophistication, cultural depth, and emotional warmth.
Every piece from Emperor’s collection reflects a deep passion for art and innovation. These are no longer just clothes—they are wearable works of art, embodying classic elegance, humanistic values, and a strong sense of creativity. The brand’s cowboy style has been reimagined to better suit the Chinese male, emphasizing refinement, self-expression, and alignment with local cultural values. At the same time, it enhances the creativity of denim patterns, incorporating artistic elements such as painting and traditional motifs in a vivid and expressive way.
According to reports, Emperor’s design center is located in Milan, strategically positioned to absorb the latest fashion trends and stay in sync with European releases. In addition, the brand has established design studios in Hong Kong, Wenzhou, and Guangzhou, allowing it to capture local styles while maintaining a global outlook. This fusion of international fashion and Chinese aesthetics ensures that Emperor remains at the forefront of innovation and cultural relevance.