Teflon EcoEliteTM non-fluorine water repellent technology to help the textile industry

From July 5th to 7th, ISPO Shanghai 2019 was held hot. American Como Company cooperated with brand Lafuma to present the functional advantages of Teflon EcoEliteTM non-fluorine persistent water repellent technology with a multi-form and situational experience, showing how to reduce it. The fabric environmental footprint provides a groundbreaking solution that has attracted the attention and favor of many brands, retailers and professionals.

The Teflon EcoEliteTM water repellent experience unit attracts the attention of many professionals at the ISPO site

Ethan Rim, global account manager for the TeflonTM brand, said: “Globally, the fashion industry, including the outdoor sports industry, is actively moving towards sustainability, and consumers’ understanding and requirements for environmental protection and sustainability are increasing. The textile industry is increasingly demanding sustainable products. Customers want a product that meets sustainability without sacrificing product performance and durability. The world is looking for sustainable solutions. As early as 2015, the company has taken the first step to bring the first Teflon EcoEliteTM non-fluorinated natural long-lasting water repellent to the textile industry, contributing to the sustainable development of the textile green supply chain."

Ethan Rim, Global Account Manager, TeflonTM Brand, interviewed by the media

Teflon EcoEliteTM long-lasting water repellent, non-fluorinated, renewable raw materials up to 60%, is a USDA-certified bio-based product. It is based on the ZelanTM R3 technology and has received the bluesign® environmental certification. It is commendable that Teflon EcoEliteTM products offer outstanding water-repellent durability in a wide range of fabrics including cotton, synthetic and blended fibers, and their high-efficiency water-repellent properties can be washed at least 10 times. For the textile industry eco-chain, Teflon EcoEliteTM is able to reduce the environmental footprint of the textile industry from the upstream of the supply chain, fully complying with the trend of sustainable development, confirming the TeflonTM brand's commitment to environmental sustainability.

During ISPO, Teflon EcoEliteTM teamed up with Krystal, a fashion popular female anchor, to bring a visual feast of “fashion”, “environmental protection” and “technology” to the audience through a live broadcast platform. In the process, Krystal shared the wonderful Fashion Show, and experienced the innovative technology by experiencing the Teflon EcoEliteTM fabric water repellent contrast test device. The pro-test Teflon EcoEliteTM gave the co-branded Lafuma clothing the water repellent performance, which caused the fans to respond enthusiastically. . After experiencing these activities, Krystal praised: “Teflon EcoEliteTM gives the garments a water-repellent performance that is an innovative achievement that improves the quality of our lives. It is resistant to all water-based stains and can be achieved on all types of fabrics such as cotton, synthetic and blended fibers. The outstanding water-repellent effect helps us to prevent the stains in our lives."

Lafuma brand director Ms. Wang Xiaomei was interviewed

Ms. Wang Xiaomei, the brand director of the cooperative brand Lafuma, also said in the live broadcast that after applying Teflon EcoEliteTM, the clothing can maintain good breathability and bring a more intimate wearing experience, satisfying consumers' water repellent function and beautiful appearance. Degree of demand.

At this stage, Teflon EcoeliteTM is mainly used in outdoor and sportswear product lines. As consumers' demand for daily wear increases, Teflon EcoEliteTM will also be of great use. In the future, this product will be promoted in more application fields, including home textiles and other fields that require application of water repellent. More information on Teflon EcoEliteTM long-lasting water repellent can be found on the official website at teflonecoelite.com.