May 20, 2024

Hong Kong International Underwear Swimwear Raw Materials Exhibition Brand New Starts New Heights

The two-day Hong Kong International Lingerie Swimwear Raw Materials Exhibition was successfully held at the Kai Tak Cruise Terminal on March 27, 2018. This is a journey of discovery and innovation of high quality fabrics. The Kai Tak Cruise Terminal is located in the heart of Victoria Harbour, overlooking the stunning Victoria Harbour skyline. The special guest of the conference invited the guests to give a live speech and kick off the exhibition. The guests were: Liu Minzi, Chairman of the Hong Kong Underwear Industry Association, Zhong Guobin, Hong Kong Legislative Council Member (Textile and Clothing Industry) and Marie-Laure Bellon, CEO of Eurovet . The organizers of this exhibition have been praised by the industry for their bold and groundbreaking thinking. They have promoted this event from a new perspective. By inviting talents and experts in the professional field of apparel and other related industries to inject new vitality into the industry, and to play a synergy with high technology to promote the interoperability of business and creativity.

Hong Kong International Underwear Swimwear Raw Materials Exhibition

Zhong Guobin, Liu Minzi, Marie-Laure Bellon (from left to right)

In the 12th Hong Kong International Underwear Swimwear Raw Materials Exhibition, the organizer launched the second new model of the exhibition, presenting a diverse and high-quality exhibitor portfolio. The exhibition gathered 75 exhibitors, an increase of 15% over the same period last year. Among them, 63% of exhibitors are from mainland China, 15% are from Europe, Hong Kong is close behind, accounting for 9% of the total exhibitors, and the remaining share is occupied by other parts of Asia and other countries in the world. The quality of the exhibitors' products has remained as high as ever, thanks to the active cooperation between the exhibitors and the conference selection committee. The exhibition featured a range of materials and technologies from various fields, such as velvet lace, natural sustainable technology lace, new generation silicone pad, special effect rubber band and pressure color film.

The two-day event attracted 1,600 visitors from all over the world, exceeding our expectations of 33%. Among them, visitors from Hong Kong accounted for 50% of the total, with mainland China accounting for 34%, Asia's other regions accounting for 9%, and the rest of the world accounting for only 7%. It is noteworthy that new visitors from Austria, Bangladesh, Brazil, Macau, Myanmar, Singapore, Slovenia and Switzerland are welcome. International buyers from different fields are active in the exhibition, which confirms that Hong Kong International Lingerie Swimwear Raw Materials Exhibition has become a must for industry professionals looking for materials, technology solutions, business networking, fashion trends, innovation and inspiration in Asia. Where.

Hong Kong International Underwear Swimwear Raw Materials Exhibition

Top 12 Visitor Countries and Regions: Hong Kong, China, Thailand, Japan, USA, Australia/Korea, France/Indonesia, India, Sri Lanka, Russia (New)

The first exhibition of the interactive exhibition hall in 2017 is a new highlight of the exclusive planning of the Hong Kong exhibition. The exhibition hall displays 428 outstanding samples selected by the selection committee. Each exhibitor's display version is equipped with a Poken touch point. Visitors can tap the touch points through their personal Poken devices to collect sample information they like. The interactive exhibition hall not only presents an artistic award for innovative design, but also an inspirational platform for sharing the exquisite craftsmanship and technology of exhibitors. It brings unforgettable visual and tactile experiences to buyers.

Hong Kong International Underwear Swimwear Raw Materials Exhibition

Located in the exhibition center, the creative workshop brings together exhibitors and buyers in a new way. With fabrics, design concept samples and hot-selling styles from all over the world, the key colors of autumn and winter 2019-2020 are revealed, demonstrating the revolutionary changes in the underwear world. “Emotional Nature” is the central theme of this creative workshop. Creative Workshop teamed up with industry experts, internal and external founders and CEO Liu Xiaoyu, Gao Hua Group's chief operating officer Zheng Yiyin, EASTMAN global sales director Jeroen JACOBS, ILUNA design director Federica ANNOVAZZI, LENZING global sales and channel partner management director Amy LEE, and SANKO, Focus on environmental protection, find solutions and design new concepts that face resource shortages.

Hong Kong International Underwear Swimwear Raw Materials Exhibition

The exhibition created three thematic series of seminars focusing on the economic and retail markets, sustainable development, trend forecasting and Sportswear . The global apparel industry is full of opportunities due to technological development and innovation, but it is also in a fragile state, affected by various complex factors: global economic and political turmoil, environmental problems, emerging markets, consumers The behavior is constantly changing... Through a rich seminar tour, the audience actively explores with the speakers, creating an active and interactive atmosphere, drawing professional advice and inspiration. Especially for young designers and brands, they have gained valuable inspiration from many seminars, and have a clearer understanding of how to (re)position their concepts and products, keeping up with global trends.

Hong Kong International Underwear Swimwear Raw Materials Exhibition

Exhibitor Studios exclusively showcase technical solutions, unique processes, advanced materials and applications brought by industry elites. The SIFI presented by Guangdong Polysilicone Materials Co., Ltd. (POLYSIL) has opened the eyes of buyers on the spot. SIFI is a new revolutionary silicone fiber that is non-toxic, environmentally friendly, breathable and permeable. At the same time, the patents of SensELAST technology introduced by Ascendas Technology have received enthusiastic attention from buyers. SensELAST has a unique coating and bonding process that creates a unique and extremely comfortable garment.

Hong Kong International Underwear Swimwear Raw Materials Exhibition

Finally, we warmly congratulate Hiu Tung (Tiffany) YUN's graduation work for winning the "Elite Design Project Award". The award was established by Eurovet Asia Ltd. and was voted by all participants at the show. Tiffany is a senior graduate of the Hong Kong Polytechnic University. In her graduation project, Tiffany designed a skin care nursing bra for breastfeeding mothers with eczema. Tiffany's excellent design concepts and patterns have received great attention from visitors and exhibitors.

The next INTERFILIERE Asia Exhibition, September 26-27, 2018 | Shanghai Exhibition Center, we will see you again!

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