Senma brand upgrade to create an offline theme experience museum to open a home "Yi Pin Sen live museum"

From April 13th to 15th, Senma opened the first “Youpinsen Live Museum” flash shop in Shanghai Zhongshan Longzhi Dream, displaying more than 40 cotton and linen products in an area of ​​about 100 square meters.

It is understood that "Youpinsen Live Museum" is an offline theme experience pavilion based on Senma's "city cottonism" concept and "brand upgrade" ideas. Designed to lead urban fashionists to explore a lifestyle that is balanced with fashion. After all, the cotton and linen series comes with a skin-friendly, breathable gene, which is most suitable for this spring and summer season.

It is worth noting that the flash shop not only reflects the lifestyle on the product, but also takes up nearly half of the area as an interactive area with the customer. Consumers can directly test, touch and view the cotton and linen fabrics before the garments in the interactive experience area of ​​the cotton and linen fabrics in the store; or in the cotton and linen workshop area, follow the teacher to learn the cotton and linen flower arrangement and the cotton and linen graffiti art.

This is also the recent efforts by Senma to strengthen communication and interaction with consumers. “The environment has changed, and more specifically, consumers have changed. Now 90 years old, they are already 27 years old, and our big ones. Some of the customers are young people between the ages of 16 and 30. Our users are changing, which requires us to explore what is needed after the 95s and 00s now.” Senma brand director Wen Chen once talked about “Lianshang.com” .

The era of information previously transmitted by brands to customers has ceased to exist. "We must know the customer's demand point in time to better meet them and form a two-way information transmission." After all, on the one hand, the customer's demand point can be known from the interaction; on the other hand, the customer's loyalty to the brand can be increased.

“Youpinsen Live Museum” combines products and interactions to lead the integration of fashion and lifestyle, upgrade and innovate, convey brand emotions, help brands reach consumers deeply, and tap potential traffic.

It should be noted that the “Yu Pinsen Living Hall” created by Senma is mainly based on display display, which aims to create a topic and let consumers know that Senma is also constantly upgrading and trying to become what they want. This also explains why it opened the first "Yu Pinsen Live Museum" flash shop in the Atrium of Shanghai, where the flow of nearly 150,000 Shanghai Zhongshan Dragon Dream.

For now, the flash shop is only a small part of the upgrade of the Senma brand, a microcosm. According to Senma's forecast, the future marketing model will become more and more suitable for the development trend of the Internet +, the brand upgrade is gradually realized, and the premium brought by it will be greatly improved.

Editor in charge: Gao Wei