Shenzhen underwear landed in Shanghai PH Value and then scraped the "Shenzhen fashion" trend

On October 11-13, the Shenzhen Underwear Regional Brand organized by the Shenzhen Underwear Industry Association collectively unveiled at the 2017 China International Knitting Expo (PH Value Knitting Exhibition). Leading by An Lifang, with the Shenzhen underwear regional brand 淳 QUEEN'D, HSIA·遐, AERENEY Ai Yixin, ZIM charm, etc. jointly staged the “Shenzhen Fashion” theme underwear show, jointly demonstrating the fashion power of “Shenzhen Lingerie·Leading China” .

Vice President of China National Textile and Apparel Council, Yang Jichao (third from left), President of China Knitting Industry Association, Jing Jing (second from right), Vice President of China Knitting Industry Association, and Executive Director and Deputy General Manager of Anlifang Group, Lu Qun (third from right) Zhang Fengwei (second from left), executive vice president and secretary general of Shenzhen Underwear Industry Association, took a group photo at the show

PH Value Knitting Exhibition is the “wind vane” for the development of China's knitting industry. The Shenzhen underwear regional brand has been holding the group for three consecutive years. In this exhibition, the Shenzhen underwear regional brand was unveiled with the image of “Shenzhen Lingerie·Leading China”. The exhibits included underwear, home clothes, sports underwear, accessories, etc., with An Lifang, Kaiye Hardware, ZIM, 淳度, 爱心The underwear industry brands and companies represented by Yi, Yi, and Cool are focusing on the latest products on the spot.

Secretary General Zhang Fengwei (second from left) introduced the development of underwear in Shenzhen to Yang Jichao (first from right), vice president of China National Textile and Apparel Council and president of China Knitting Industry Association

Yang Jichao, vice president of China National Textile and Apparel Council, president of China Knitting Industry Association, and Qi Jing, vice president of China Knitting Industry Association, accompanied by Zhang Fengwei, executive vice president and secretary general of Shenzhen Underwear Industry Association, came to Shenzhen underwear regional brand Visit the exhibition area and fully affirm the development of the underwear industry in Shenzhen.

SIUF2017 International Underwear Supermodel Competition champion Wu Hao led the catwalk

Shenzhen Lily, Yan Yi, Ai Yi Xin Yi, Zim, ZIM and other Shenzhen underwear regional brands jointly staged the "Shenzhen Fashion" theme show

At the exhibition site, SIUF2017 International Underwear Supermodel Competition champion Wu Hao led the domestic and foreign supermodels to stage the "Shenzhen Fashion" underwear show, which just rightly interpreted the fashion charm of Shenzhen underwear brands such as An Lifang, Yudu, Aiyiyiyi, Yi, ZIM. The image of the young and positive energy of the supermodels is in line with the connotation of the brand of Shenzhen underwear. The wonderful presentation of the dynamic underwear show also makes the audience of the exhibition feel the strong brand awareness and positive image of Shenzhen underwear.

On the 12th “Consumer upgrade to improve effective supply” – 2017 National Bras Industry Quality Benchmark Press Conference, LizaCheng, the brand of Shenzhen Lingerie Industry Association, was awarded the Underwear Quality Benchmark Award by China Knitting Industry Association. LizaCheng combines Eastern and Western art fashion design with the classic jewelry design concept, adhering to the Group's many years of excellent craftsmanship and green ecological fabrics to create a perfect luxury appearance and comfortable inner experience. It is a treasure in underwear. This award represents LizaCheng to the world. A beautiful business card was handed out, which set a good quality model for Chinese underwear brands.

LizaCheng, a brand of the An Lifang Group, was awarded the “Underwear Quality Benchmark Award” by the China Knitting Industry Association.

Zhang Fengwei, executive vice president and secretary general of Shenzhen Underwear Industry Association, said that through the continuous efforts of Shenzhen Underwear Industry Association, the "Shenzhen Underwear" fashion industry business card has been unveiled in the United States, Britain, France, Australia, Africa and other countries. The industry exhibition successfully exported the overall style and fashion power of the Shenzhen underwear regional brand worldwide. The delegation participated in the PH Value Knitting Exhibition, which is the key to strengthening the market effect of “Shenzhen Fashion” in China, and is also an important measure to further promote “Shenzhen Lingerie Leading China”.

“Shenzhen Fashion” theme show attracted numerous audiences at the exhibition

In recent years, the Shenzhen Underwear Industry Association has fully utilized the objective advantages of Shenzhen's “Fashion Capital” and integrated multi-party resources to export the “Shenzhen Underwear” fashion force at home and abroad, and promoted the overall development of the Shenzhen underwear industry. At present, the association owns a regional brand of “Shenzhen Underwear”, and in 2016, it was awarded the first batch of “Industrial Cluster Regional Brand Construction Demonstration Zone” by the Ministry of Industry and Information Technology (only 6 in the country). Among the nearly 400 member companies in the association, the domestic market share of first-line brands is over 60%; there are two “Shenzhen High-tech Centers” and “Shenzhen Enterprise Technology Center Certification”, which have obtained more than 400 patents; It has the world's first professional brand underwear exhibition - "China (Shenzhen) International Brand Underwear Exhibition" and "China Underwear Culture Week" two promotion platforms.

From April 19 to 21 next year, the 2018 China (Shenzhen) International Brand Underwear Exhibition hosted by Shenzhen Underwear Industry Association will be held in Shenzhen Convention and Exhibition Center. More than 800 exhibitors will participate and 70,000 professional visitors will be present at the exhibition. China International Lingerie Creative Design Competition, An Lifang China International Home Furnishing Original Design Competition and SIUF International Underwear Supermodel Draft Conference will hold the finals during the exhibition, and many brand fashion shows will also take turns. By then, Shenzhen underwear will lead the underwear industry chain to another fashion peak, and march towards the goal of “Shenzhen underwear to lead the world”.

Shenzhen underwear area brand static exhibition group photo

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