Exploring the reason why Dikoni went "red"

If you are concerned about the fashion circle, you should not be unfamiliar with a word, that is, "flash shop."

In fact, “Flash Shop” is also known as “Brand guerrilla shop”. It is a temporary shop set up in a commercial developed area. It suddenly appears. After a short period of time, the elite suddenly “disappeared” for its brand in a short period of time. From the brand flash shop of Japanese fashion Designer Kawakubo, more than a decade ago, the flash shop has become a carrier of emerging fashionism and has become a "powerful weapon" for consumers to pay attention to among major brands.

However, in the high-end men's clothing field, the flash shop has a very good gameplay. However, the creative men's brand DIKENI Dickini has to take the lead in the "flash shop", and take the "red" Qingdao - September 28, LG in Qingdao Wanxiang City The atrium in the floor, a red glass room in the whole room, “rises on the ground” overnight. It is the high-end men’s brand DIKENI Dikoni’s flash-light shop with the theme of “light sports” officially launched, bringing friends who love fashion and sports. A "outdoor winter micro tour".

This irregularly designed red glass room is indeed "red" and eye-catching, attracting a lot of passers-by. It is said that this store only opened for 11 days, and it is not expired. The author decided to go to the store to find out how much red is in the red glass room.

Dynamic "red": "dynamic" space in downtown

Dikoni flash shop, irregular design of "no wall space", unobstructed view, full of red to create an "active" atmosphere, as its theme "light sports" said, the store is indeed "moving": irregular Space layout, multi-faceted gift booth, rhythmic lighting, dynamic model display... and the flash shop is in the middle, but there is a "big move"!

VR "Red": Immersive VR virtual world

The flash shop is in the middle of the center, and there is a VR device with a scooter shape. I didn’t expect that the VR game experience that can only be encountered in a large-scale video game conference can be enjoyed in the Dikoni flash shop. Do not give the brand a constant exploration of the road to innovation.

Let the experiencer enter the virtual world "immersively" and enjoy the immersive fun. It is the reason why VR is becoming more popular, and the scene has indeed attracted many people to queue up for "trying to try." This VR bike obstacle course game, after the customs clearance, can participate in the lottery to redeem gifts, which is more interesting than the boring stepping in the gym; and the gifts and games are in line with the theme "light sports", reflecting in detail Dickeny's heart and taste.

Sports "red": a new way of dressing "fashion + light sports"

VR is also a supporting role, the real protagonist - Dikoni 17 autumn and winter "light sports" series of costumes, but also a full view: simple international design, trendy atmosphere color, casual fit version, fun digital geometric elements... It is the popular fashion simple style.

In addition, the matching of the clothing is high, any two pieces can be harmoniously matched; in addition, the high-end functional fabric is used, the quality sense can be measured in the hand; the design also incorporates the three-dimensional offset printing process, 3D seamless cutting Sports technology elements such as non-pressure line design meet the diversification of life dress scenes, attracting many people on the scene to hang around in different categories of clothing, just like the author.

Healthy "red": leisure water bar, taste royal water

After shopping in the store for a long time, you can also sit in the leisure water bar behind the VR experience area; on the simple bar, there is a row of Chic natural mineral springs that you can enjoy and “charge” your body. This mineral water not only has a streamlined design, but also has a fashionable sense. It also has the reputation of “Portuguese Royal Palace Water”, which is clear and transparent and has a fresh taste. Drinking water can also experience quality life, which is really "Dickoni".

This time, the author has won a series of surprises. As mentioned above, "flash shop" is not common in men's wear brands, but high-end men's DIKENI Dickini, not only catch up with this flash shop trend, but also grasp the popular popular elements (such as light sports , VR, etc.), cut the consumer's point of interest, play a different new idea, take the "red" Qingdao Vientiane City.

However, to "red" is more than a "red" stop. According to the brand, the Qingdao Flash Shop, which lasted until October 8, is only the “first stop”, followed by Shenyang, Nanjing, and Harbin. This personalized “red glass room” will come one after another. Your unexpected time and place appear. Dikoni light sports flash shop, four cities linked, not to be missed.

Editor in charge: Shi Jinling