The industrial transfer effect of the Beijing-based property market is beginning to show that the market is cooling down and mediating

Under the property market's restriction on “tightening curse”, the Beijing-based property market continued to be sluggish. Yanjiao Town, Sanhe City, which is known as the wind direction of the Beijing-based property market, has experienced a sharp decline in both transaction volume and transaction price since the local purchase restriction policy was introduced in June. Recently, the China Securities Journal reporter saw in Yanshun Road, Yanjiao Town. In this street known as “sales street”, many housing agencies are very deserted. Not only are there many visitors who come to consult, but the intermediary There are also very few.

With the overall promotion of relevant regional planning, some districts and cities around the capital have successively introduced measures to attract industries such as Beijing and Tianjin, and industrial transfer has begun to drive the popularity of housing sales and leasing in some areas. According to industry insiders, from the perspective of the city, the surrounding satellite cities will gradually decompose Beijing's urban functions. However, the healthy development of the property market in the suburbs such as Yanjiao still needs industrial support and complete facilities such as transportation, education and medical care.

Market cooling agent

In the past year, many real estate prices in Yanjiao have staged a roller coaster market. Taking the local Nadanbao project as an example, the reporter found that the Nadanbao project was quoted at RMB 17,700/m2 in May 2016, and the same unit was quoted at RMB 32,000 before the purchase in April 2017. Around square meters, the increase exceeded 100%. According to the latest data from housing agencies such as Anjuke, the latest listing price of the project has dropped to 22,000 yuan / square meter to 26,000 yuan / square meter. Prices such as Seoul Sweet City, Fucheng Shangshangcheng, etc., which have been trading more actively in the local area, have seen a significant decline in prices compared to the first quarter of 2017.

According to the statistics of new houses in a local housing agency, from April to August, Yanjiao Town has dropped from 29,445 yuan per square meter to 26,123 yuan, and Xianghe County has dropped from 18,332 yuan per square meter to 16,345 yuan. From 24,431 yuan per square meter to 18,500 yuan. In terms of transaction volume, as of September 17, on a large intermediary website, there were about 1200 sets of local sales in Yanjiao, which is a big gap compared with the sales volume of 2,000 to 3,000 sets before the purchase.

According to local intermediaries, June to September is a buffer period for local purchase restrictions. "But this policy has a buffer period. The in-transit transaction of the online signing before June 6 is operated according to the pre-restriction policy, and it is basically completed in July and August, so the transaction volume in these two months also includes the pre-restriction transaction. "A real estate agent Xiao Wu told reporters. "From September to the present, I have basically no list of transactions in Yanjiao, and now I have switched to other places." Xiao Wu refers to the foreign list that Yanjiao locals have introduced the purchase restriction policy in March this year. Many intermediaries have guaranteed performance. Very move. Since April, local intermediaries have intensified their efforts to recommend regional real estate projects such as Tangshan and Qinhuangdao. In less than half a year, Yanjiao Intermediary has extended its reach to Weihai, Yantai and Rizhao hundreds of kilometers away.

Not only the housing transaction volume in Yanjiao fell, but from March to June this year, the transactions in the relevant counties and cities in Hebei Province in the Jingjing area fell. According to the statistics released by Wuqing District of Tianjin, in the second quarter, the sales area of ​​commercial housing in the district was 468,300 square meters, down 67.2% from the previous year. According to data from the Yiju Research Institute, in July and August, the area of ​​new commercial residential buildings in Langfang, Zhangjiakou and other areas around Beijing was ranked among the top 50 cities in the country.

Different from the practice of Yanjiao local intermediaries, several large housing agencies have recently adjusted the local second-hand housing in Yanjiao on the mobile client and PC client. Recently, the reporter found in the chain client that the Yanjiao second-hand real estate that belonged to the chain Beijing Station has been transferred to the chain home Langfang Station. Relevant persons told reporters that with the coordinated development of the region, the property market of Dafang, Xianghe and Gu'an under the jurisdiction of Langfang City has developed rapidly in recent years, and the Beijing-based property market is no longer only a bright spot in Yanjiao.

Compared with the chain home, I love my home, Zhongyuan Real Estate and other large housing agencies are basically new real estate business in Langfang and other areas around Beijing, there is no second-hand housing intermediary business. The above-mentioned person said that due to the barbaric growth of the property market in the suburbs such as Yanjiao, the expansion of many large intermediaries in the local area is not satisfactory. Instead, it is a local intermediary that has always been at the forefront of trading. With the current situation of the Yanjiao property market, the adjustment behavior of large intermediaries is also normal.

Industrial transfer enhances popularity

Under the constant self-adjustment of intermediaries, the mentality of the owners is also in a delicate state. The owner, Mr. Chen, is doing business in Beijing. He missed many opportunities to buy a house in Beijing. He has recently fought in the Beijing-based property market. In Yanjiao, Gu'an and Yongqing, there are purchases of real estate. He told reporters that at the beginning of this year, under the tight restrictions of various places, his real estate investment group has been repeatedly suggested to the owners to sell, Mr. Chen once moved his mind. "It is reasonable to say that it will be sold when sold, but at that time, I thought that maybe I will get up again in a few days. And once the many benefits that have been circulated have been fulfilled, the room for appreciation must exist." The relevant positives he mentioned to reporters are It has been fulfilled recently.

Recently, the China Academy of Railway Sciences released the Beijing section of the rail transit line 22 (Xin Xinzhuang to Pinggu section) project, which will enter the full-scale construction in December this year. It is expected to be fully operational at the end of December 2020. “Sanhe, Dachang and Xianghe have bases for the transfer of related industries in Beijing. If the relevant industries can be transferred to the local area, it will be beneficial to the local. For those of us who are doing business, it is more convenient to buy homes in the industry. It is understood that the cloth spinning industry where Mr. Chen is located, as one of the non-capital function transfer industries, has introduced various policies and specific measures to various degrees in various cities and counties around the Beijing area.

With the overall promotion of relevant regional planning, some counties and cities in the central area of ​​Beijing have successively introduced measures to attract industries such as Beijing and Tianjin. Fangshan District of Beijing recently signed a cooperation framework agreement with Lishui County of Hebei Province. It plans to use the Jumahe Delta of Fangshan District and the areas of Shiting Town and Yidu Town of Lianshui County as industrial undertaking areas to plan and jointly create leisure. A model for collaborative development in the integration of non-capital functions and technological innovation industrial systems. A large-scale shoe city in Yongqing County, Langfang City has been officially opened recently. It is understood that the shoe city is resolved by the relevant market in Beijing Dahongmen. The current project can accommodate about 1,500 merchants.

Industrial transfer has also driven the popularity of local housing sales and leasing. According to statistics from Anjuke, in the past year, Yongqing, Zhangzhou, Bazhou, Wuqing and other non-capital functions have taken over the area, and local housing prices have risen to varying degrees. Take Wuqing as an example. In 2016, the average price was still below RMB 10,000 per square meter. By June 2017, it had risen to 16,000 yuan / square meter. After the local purchase restrictions, in August 2017, the average price was still 12,000 yuan. / square meter.

Located in a textile clothing mall in Yanjiao, the reporter found that many merchants operate here. Ms. Li introduced that she moved from Beijing to the first half of the year, and the mall also has certain concessions. There are not a few merchants in the local area like Ms. Li. The reporters see the real estate near the industrial city. The rental information about the real estate can be seen everywhere. The average two-bedroom rental price of 70 square meters can reach 2,500 yuan per month. “In the past few months, with the relatively dense staff, the rental price has risen.” An intermediary agency told reporters that the increase in rental prices is limited to some properties that are closer to the mall.

Supporting facilities need to be improved

A long-time observer of the Yanjiao property market told reporters that from the perspective of property market volume, from March to May, the local transaction volume in Yanjiao fell in a cliff-like manner. In June and July, the local transaction volume is basically around 400 sets per month. In August, due to the new market entering the market, the transaction data showed a significant increase in the month-on-month, but it is expected to remain at a low level during the year.

Weiye I love my family's vice president Hu Jinghui believes that the volume of new homes in the Beijing capital has basically started to decline after entering the “317 New Deal” in Beijing and has entered a trough, and its trend is basically consistent with the Beijing property market. In fact, in the past regulation and control, the tightening of Beijing policy will often cause the overflow of investment demand in Beijing, bringing the hot weather of the Beijing-based property market. However, in this round of new policies represented by the “317 New Deal”, Beijing and the Beijing area The unified pace has jointly tightened the property market policy, resulting in an overall cooling of the property market in Beijing and the Beijing area.

For the development of the Beijing-based property market, Zhang Dawei, chief analyst of Zhongyuan Real Estate, said that Yanjiao, Dachang, Xianghe and Gu'an property market have been active. In the future development prospects, the subway market is receiving more and more attention under the favorable promotion of subway transportation planning and the construction of new airports. From a planning perspective, Beijing will still adhere to the capital's function, but from a city perspective, the surrounding satellite cities will gradually decompose Beijing's urban functions. Some insiders said that the property market in the suburbs such as Yanjiao has been defined as the "sleeping city" in Beijing, and there is a certain bubble. Therefore, in order to achieve a healthy and healthy development of the local property market, it is necessary to have industrial support and improvement of supporting facilities such as transportation, education and medical care.

(China Securities Journal, China Securities Network)