Major countries have negative growth situation Cashmere is divided into white velvet, green velvet and purple velvet according to its natural color, among which white velvet is the most precious, accounting for only about 30% of the world's cashmere output, and the proportion of Chinese cashmere velvet is relatively high, accounting for about 40%. %about. More than two-thirds of the world’s cashmere is produced in China, more than four-fifths of the world’s cashmere is processed in China, and two-thirds of China’s cashmere products rely on exports.
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In the development of the cashmere industry, the pattern of production, circulation, processing, and trade is constantly changing. China has grown from a big cashmere-producing country into a big processing country, a big exporter, and a big consumer nation. The rapid development of China's cashmere industry has also led to the continued expansion of the size of the world's cashmere industry and the increasing level of overall standards. However, after the financial tsunami, China's cashmere industry, accustomed to continued growth in scale and an ever-expanding number, has experienced low or even negative growth.
Cashmere Quality Declines and Takes Popularity According to China Customs statistics, in 2008 China’s cashmere and export products exported 1.402 billion U.S. dollars, and the rate of increase in this 10 year period continued to maintain a double-digit rate. Regardless of the scale and quantity of exports, the double-digit decline in exports has basically covered all kinds of commodities in the cashmere industry. For the export-oriented cashmere industry, the industry is generally under pressure. The cashmere industry may still face the pressure of the external economic environment for a relatively long period of time. The new rapid development still requires a long incubation process. In the case of export obstruction, most companies shift their sales focus from foreign trade to domestic sales.
From a market point of view, cashmere is expensive in nature and expensive in fibers. Inspired by interests, blindly improved cashmere goats everywhere, one-sided pursuit of cashmere production, resulting in a general decline in the quality of cashmere. In fact, the entry threshold for the cashmere industry is low. Due to the existence of a large number of low-level and repeated construction projects that are “large, comprehensive, small and complete†in history, the industrial structure is similar and the products are severely homogenized. The major products are mainly produced. With a relatively low grade, cashmere sweaters of two to three hundred yuan are on the market.
Cashmere products must take the high-end route At present, the industry is facing a reshuffle and the state requires the adjustment of the industrial structure upgrade environment, cashmere as a high-value high-grade textile raw materials, their products must also take the high-end, fine line. Popularization and low end is by no means the way out for the cashmere industry. The problems in the cashmere industry are mainly reflected in the deterioration of the quality of raw cashmere, the continued decline in prices, the homogeneity of cashmere products, low brand contribution rate, slow increase in added value, counterfeiting, and vicious competition.
In response to the major problems in the cashmere industry, the development of cashmere enterprises must focus on independent innovation, intellectual property rights, brand awareness, brand design, technology research and development, marketing, and many other aspects. Ordos, Deer King, Snow Lotus, Tianshan, Zhenbei and other well-known brands in the mainland have achieved a leading role in these areas, especially the top brand of 1436 cashmere launched by Ordos. It was selected as a guest of honor and its amazing performance in a short period of time. It is the successful practice of pursuing luxury goods consumption and represents the development direction of the cashmere industry. 
China Cashmere Market Overview and Prospects
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