China Fashion Customization Summit Forum was held in Keqiao

In order to promote the custom development of clothing, promote the construction of a strong manufacturing country, with the theme of “customized integration and intelligent manufacturing”, the “China Garment Customization Summit Forum and Zhejiang” organized by the China Garment Association and the Zhejiang Economic and Information Committee and the Keqiao District Government of Shaoxing City. The inaugural meeting of the Provincial Fashion Industry Federation was held in Keqiao, Zhejiang from June 15th to 16th.

Leaders and guests attending the forum included Gao Yanmin, Director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, Sun Ruizhe, President of the China National Textile and Apparel Council, Vice President of the China National Textile and Apparel Council, and China Garment Chen Dapeng, executive vice president of the association, Yang Jinchun, full-time vice president of China National Garment Association, Cao Tingrui, director of the textile department of the Ministry of Industry and Information Technology, Wang Suzhen, deputy director of the Zhejiang Provincial Economic and Information Technology Commission, and Li Jingning, director of the Textiles Office, Zhejiang Province Han Licheng, executive vice president of the clothing industry association, Huang Jian, director of Shaoxing Economic and Information Technology Committee, deputy secretary of the Keqiao District Party Committee of Shaoxing City, district chief Shen Zhijiang, deputy head of the party Qi Fangliang, and academician of the Chinese Academy of Engineering, professor of Zhejiang University, Tan Jianrong, Luo Wei Festival, deputy dean of Zhejiang Institute of Industry and Information Technology, and the forum was hosted by Chen Dapeng.

Shen Zhijiang, deputy secretary of the Keqiao District Committee of Shaoxing City, said that Keqiao is a "city on a piece of cloth" and has the unique advantage of "industry + market", with upstream polyester and chemical fiber raw materials. Weaving and dyeing in the middle reaches, and then a complete industrial chain and market production and sales system for the downstream clothing, home textile and textile market. We propose to focus on cultivating and building five billion-dollar industrial clusters during the 13th Five-Year Plan period. Fashion creativity, modern logistics, and e-commerce are committed to the three major directions of development. Among them, the development of high-end textile, fashion and creative industries are closely related to the apparel and apparel industry. In the future, we hope to realize the transformation and transformation of garments and homes from traditional and batch production lines to flexible and customized production of different styles through digital and intelligent transformation of all links in the textile and garment industry supply chain.

Wang Suzhen, deputy director of the Zhejiang Provincial Economic and Information Technology Committee, said that the traditional manufacturing industry is the main body of the real economy of Zhejiang Province, accounting for more than 60% of Zhejiang's industrial sector. It has made important contributions to the economic and social development of the province for a long time. However, in recent years, the quality and structural contradictions of traditional manufacturing industries have become very prominent, and they have become a significant shortcoming that restricts the construction of strong industrial provinces and strong provinces. The comprehensive transformation and upgrading of traditional manufacturing in Zhejiang Province will focus on 'Innovation +', 'Robot +', 'Internet +' and 'Big Data + ', 'Standardization +'. Accelerating the promotion of traditional manufacturing transformation is the key to consolidating and expanding traditional advantages, and is also an important source for cultivating and developing strategic emerging industries. It is both an urgent task and a long-term strategy.

Gao Yanmin, Director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, said that mass customization has a great relationship with the upgrading of consumption structure and the improvement of the “supply side” benefits, which is of great significance to the upgrading and upgrading of enterprises. At the national strategic level, manufacturing has received attention in recent years. At the same time, the main direction and core tasks of “Made in China 2025” are related to customization. Large-scale personalization has been explored by many companies in the industry, which enables consumers to directly interact with production, and to form new business models and change the way of production in the past. Customization is also closely related to the “three products” strategy. Customized products, especially clothing, are the biggest improvement for “increasing varieties”. The quality of products has also been improved through the production model of quality and energy, and the personalization is becoming more and more extensive. Consumers are faithful. The degree is improved and it is more conducive to brand building. The Belt and Road strategy, customization can also be closely combined. R&D is in China, and production is combined with the Belt and Road. How to coordinate the relationship between industrial customization and the Internet, involving cloud computing, hardware and software, etc., is a problem worth exploring.

Sun Ruizhe, president of the China National Textile and Apparel Council and president of the China National Garment Association, said that under the new economic conditions, the Chinese clothing industry has become “resource-oriented” and “demand-oriented”, establishing a flexible and flexible manufacturing model that matches individuality. Strategic thinking and practice of diversified and three-dimensional demand upgrading. At present, the state pays great attention to the development of the real economy. As an industry with a high degree of marketization in all industries, the transformation and upgrading of the garment industry must understand the profound impact of the digital age on the technological innovation, fashion expression and service re-engineering of the garment industry. Focusing on the new trend of the development of the garment industry in the new economic era, creating new advantages in industrial development in the Internet era, implementing the “three-product” strategy of increasing varieties, improving quality, and creating brands, meeting and creating new consumption demands, this is an inevitable path choice for industry development. .

I. Accelerating the innovation focus and key links of the large-scale customization of the landing apparel industry

In the future, we should dynamically track changes in consumer demand, clarify and accelerate the innovation focus and key links of the large-scale customization of the apparel industry, and achieve a two-way drive from the production and consumption links, and seek an effective balance between scale customization and personalized aesthetics.

Second, deep integration of intelligent industrial chain upstream and downstream collaborative innovation

The future of the apparel industry, fashion smart product development and retail terminal smart consumer experience, will become two cool and dazzling industry highlights. At the same time, the apparel industry should also cooperate with the upstream and downstream innovation of the industrial chain, relying on automation, digital, intelligent equipment development, intelligent factory construction, to achieve product intelligence, intelligent production equipment and intelligent operation process.

Third, the system to create an ecological environment for the intelligent manufacturing of China's garment industry

Intelligence is the efficiency improvement and obstacle breakthrough of a single link, and it is the efficiency transmission and harmonious matching of the associated ecology. Therefore, we should build a benign ecological environment for intelligent manufacturing of the garment industry with the concept of integrated innovation, and accelerate the dual landing of intelligent manufacturing awareness and skills.

Next, several speakers shared their views:

Academician of the Chinese Academy of Engineering, Zhejiang University’s special professor Tan Jianrong said in sharing that from digital manufacturing to intelligent manufacturing, it is an inevitable trend in the development of the manufacturing industry. It is the US National Strategic Plan for Advanced Manufacturing, Germany’s Industry 4.0, and China. “One of the important contents of the national strategic plan such as 2025. The garment industry is a competitive industry, and the production and demand of garments have been on the rise. However, there are still many contradictions and problems in the production process. For example, the development of production equipment and production management technology Unbalanced, garment production equipment basically uses imported or joint venture products. In the future, digital technologies such as garment CAD and ERP are more involved in the development of the garment industry, which will play a decisive role in the future production and operation process of garment enterprises.

Mass customization is the customized production of personalized garments at the cost and speed of mass production. It has product diversification, individualization and production standardization, and takes customers as the center to eliminate the contradiction between production and sales. When the enterprise develops personalized customization, the most important thing is to combine technology and digital technology, such as virtual fitting and other technologies worth trying and exploring.

Yuan Liye, the head of Taobao Men's Customs Department, said that the Chinese clothing customization market is showing a rapid increase. In 2016, China's mass clothing customization market space is 102.2 billion yuan, and it is expected to reach 200 billion yuan in 2020. Private custom clothing will usher in the turning point in 2016-2021. According to the survey sample data, Taobao also showed that 63.6% of mobile phone Taobao active users are willing to customize, and the potential for customization is large. Therefore, Taobao is currently developing a men's custom platform, through industry verticalization, T-shaped strategy, horizontal expansion of category coverage, vertical deep integration of custom rules, comprehensively create custom ecology.

Qiu Chengkui, vice president of Baoxin Bird Group Co., Ltd., said that since the founding of the company, the news has always been market-oriented. After the formation of the group in 1996, it was immediately customized, and it was always a work. In 2014, the company launched a full-scale private customization, and proposed a 72-hour on-site service, but in response to the market, the industry found a weak link in production. Therefore, the newsletter began to focus on smart manufacturing. Through the creation of customized cloud platforms and transparent cloud factories, digital technologies such as smart manufacturing, personalized customization, flexible production, and cloud computing were integrated into one, becoming the pilot enterprise of intelligent manufacturing of the Ministry of Industry and Information Technology. The pilot demonstration of large-scale personalized customization of clothing has also been on the list. Clothing customization has become an irreversible trend. From the perspective of enterprise transformation and upgrading, this is a new breakthrough in the path.

Xu Wei, the founder of Yuebai Wedding Dress Haute Couture, believes that Chinese traditional craftsmanship is the foundation and meaning for the moon white, which is the main choice for Chinese elements. Through the combination of the traditional oriental wide-clothing culture and the popular western curvaceous beauty, we can create customized products that can be accepted by more consumers and achieve the purpose of inheriting Chinese traditional culture and crafts. For such a high-end custom brand, it is the biggest problem that can be seen and accepted by more consumers. Let the advanced customization take the Internet Express, and more professional Internet platforms similar to Taobao's customization will provide. More space.

Fang Qin, the founding CEO of Yibang, believes that brand is the user experience. Brands need to have a uniquely recognized user experience that constantly refines products and services around the consumer experience. The essence of this round of consumption upgrade: personalization. Originated from tailor-made clothing customization, personalization is inherently its genes. Therefore, the garment people chose when they were positioned - high-end customization, the concept of being at your fingertips, and committed to providing consumers with high-quality, fit, convenient service and cost-effective value proposition. In the brand building process, the pre-sales and after-sales services are built in tandem to create a platform for connecting consumers and manufacturers, and directly access the manufacturing plant using the ERP system. Fang Qin said that China's smart manufacturing should be a new international label for Chinese manufacturing.

Sun Weiting, Chairman of Huafu Color Spinning Co., Ltd. believes that the future trend of the textile and apparel industry trend is: the front end of the industrial chain, including yarns and fabrics, is increasingly concentrated, and the back end is increasingly dispersed, manifesting in the individualization and diversity of consumption. The demand for the demand, in the future, requires the clothing brand to be fully integrated with the small and beautiful front end. Huafu Industry is committed to the transformation and upgrading from manufacturing flexibility to organizational flexibility to digital flexibility: main business segmentation, deepening manufacturing flexibility, establishing fashion towns, building organizational flexibility, establishing fashion network chain bases, fashion e-commerce industrial parks, etc. Establish a number of professional clothing supply chain companies to create a digital flexible supply chain ecosystem.