HZFW-Day5 big mouth monkey Paul Frank makes new autumn and winter release in Hangzhou

2017AW Hangzhou International Fashion Week DAY 5 direct hit

Yes, you can——Paul Frank Kids 2017 AW Fashion Show

On May 23rd, the "YES, YOU CAN" big-mouthed monkey Paul Frank Kids autumn and winter series conference was held in Hangzhou International Fashion Week with a wave of children's fun and trendy new products.

From the American sweets Britney Spears, Christina Aguilera, to Asia's Song Hye Kyo, Cecilia Cheung and other stars are PaulFrank (big mouth monkey) super fans.

Jiang Ruihan, who has been based on four years of street dance, wears a big-mouthed monkey's new season's children's wear big show street dance, which is also attracting the attention of the scene.

On the show, "Sports Slogan", "Graf's Love", "Linear Bauhaus", "Cosmic Future", "Birthday Carnival" five series of graphics, street art, cross-border art, universe, sports cool, etc. Fun and fun multi-element brings a childlike world of infinite joy to children.

Military washed cotton jackets, bomber jackets, baseball jackets, pullover sweaters, wool sweaters, thick and long down jackets, delicate wool coats, baseball jackets, pullover sweaters, double-faced down jackets, casual fresh suits, embroidered denim jackets, sports pants, etc. Colorful colors, exquisite fabrics and exquisite craftsmanship, the charm of fashion is undoubtedly revealed.

Since its birth in the United States in 1995, Paul Frank has attracted many fans around the world with colorful, young, cute and fashionable, and has become a global popular brand. In the future, the big mouth monkey brand will be experienced with international unique brand, high-quality fashion products, professional marketing model, all over the country, and the brand concept of Paul frank is your friend will be passed on to more children happy.

Flower

After the show

Deputy General Manager of Zhejiang Baiku Clothing Co., Ltd.: Zhou Qicheng

Q: Can you introduce Zhejiang Baiku Clothing Co., Ltd.?

A: The full name of our company is Zhejiang Baiku Clothing Co., Ltd. The company's initial experience was to start an e-commerce business. It was originally the originator of online shopping, and it began to enter the clothing field from postal shopping. This time, we took some well-known e-commerce brands to conduct e-commerce operation services and started brand management. We actually got the authorization of the big-mouthed monkey in China last year and got the authorization of Hong Kong this year. The future will be developed in the direction of Chaopai children's wear, or the tide brand collection store. The development of multi-brand collections, the operation of the brand, and the actual strength are good.

Q: How do you view the current children's wear market?

A: Since the opening of the second child in the country, especially in the field of children, it is a sunrise industry that many people think. We can see that the Haiying Children's Show is getting better and better. There will be more and more exhibitions like this in China. The children's wear market includes the maternal and child market, which should be good in the past five years. But nowadays, our children's wear is more innocent than other costumes in the past. Nowadays, children's wear is getting along, so it can be more and more fashionable in design, in line with the aesthetics and vision of parents after 80s and 90s. Because this is a trend in the children's wear market, it is also a revolution in the children's wear market.

Q: What is the product philosophy of the big-mouthed monkey and your company's business philosophy?

A: One of the changes in the clothing market today is that the style is more fashionable and more fashionable. The big-mouthed monkey has been in China for 20 years. It should be said that most consumers in China are familiar with this brand. In the past, everyone was very rich in color and very bright, but we have made some positioning adjustments to the product style since taking over last year. Our positioning is not aimed at niche personal clothing, most people will not wear but very personal people will wear, this is not what we want, we hope to position it as a product that most parents can accept, suitable for the public Fashion positioning. Our business philosophy is to hope that the big mouth monkey will become the favorite brand in most 80s and 90s.

Q: What is the future plan?

A: In addition to the style of the product can be liked by everyone, the experience also hopes to become better, the decoration of the store and other aspects can be more attractive. We add some new elements to the brand to cater to some new trends. The market layout is now dominated by Jiangsu, Zhejiang and Shanghai, and will be laid out in the future for the national market.

Q: How many times have you participated in Hangzhou International Fashion Week?

A: I am attending for the first time. I think Hangzhou is a relatively fashionable platform, and the distance is relatively close. I hope that there will be more cooperation opportunities in the future.

Design Director of Zhejiang Baiku Clothing Co., Ltd.: Yang Jianmin (left 1)

(The second "Top Ten Fashion Designers" in Zhejiang Province)

Big Mouth Monkey New Release Show Street Dance Show Performer, Jiang Ruihan (Right 1) 8 years old

Q: What is the theme of this season? Where is the inspiration?

A: The theme of this season is "Yes! You can!". Light sports is a popular concept in these seasons. Between pure sports and leisure, just like rock and symphony, light music is somewhere in between. Then combined with our PAUL FRANK cool feeling elements, this theme is divided into five small series: sports slogan, Graf's love, linear Bauhaus, the future of the universe, the Christmas carnival season, etc. series.

Q: Can you talk to us about your design experience?

A: I graduated from university in 2004 and have been engaged in the design and development of children's clothing. I feel very good along the way, doing children's wear, young mind, and fun.

Q: Why did you choose to take the road of fashion design?

A: It should be a children's wear design. I like children very much. I have two babies. I like them very much. When I work, I will accompany them to climb mountains, play with water, roller skating, etc. When designing, I will design them to wear them. Will it be suitable? Do you like it? Such as functionality, comfort and so on!

Q: What if the design has no inspiration?

A: I haven't had time to think about creativity and find inspiration. Usually when you are extremely relaxed, the inspiration comes. Every bit of life is the source of inspiration. To love life, there are many things that come from the market. It depends on how to innovate and above the market.

(The following interviews are: Jiang Ruihan 8 years old)

Q: Do you like big-mouthed monkeys?

A: I like it, I usually wear it.

Q: Why do you like big mouth monkeys?

A: Because my mother bought me a big mouth monkey because it is suitable for street dance.

Q: Do you usually like to play with toys?

A: I like it, like Altman.

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