How is the Chinese school uniform marching on the fast lane of transformation and upgrading?

From the results of the school uniform supervision and inspection in Shanghai in recent years, the uniforms of school uniforms have maintained a pass rate of around 90%, and the quality of school uniforms has steadily increased. Strengthening inspection and testing not only eliminates the influx of unqualified products into the market, but also provides convenient and quick raw material control, product testing, and factory inspection services for school uniform enterprises, effectively reducing the product quality risks of enterprises. Since the implementation of the GB/T 31888-2015 standard, various places have also carried out useful explorations in combination with the actual situation. From the constant silence of decades to the launch of a series of heavyweight policies called “School New Deal” in 2015, how has the Chinese school uniform industry been moving on the fast lane of transformation and upgrading in the past one and a half years?

Shanghai has adopted a series of measures to respond to the New Deal, strengthen supervision over the school uniform industry, and guide the school uniforms to speed up the upgrade and reform to stabilize the “crossing the border” and set an example for other provinces and cities across the country. When some local enterprises and management departments are still in the “motion sickness”, which areas stand out as “leaders”? As early as June 2015, China’s first national standard for uniforms GB/T 31888-2015 was issued, which marked For the first time in more than 20 years, China's uniform industry has been unified and standardized, becoming the “new national standard” for the school uniform industry.

Deputy Director Yao Huilong of the Fiber Inspection Institute of Shanghai Quality Supervision and Inspection Technology Research Institute said that as of the end of 2016, according to the spirit of the State Council's four ministries, the three departments of Shanghai jointly issued the implementation of the General Administration of Quality Supervision and Inspection of the Ministry of Education and Industry. Notice of the National Standards Committee on Further Strengthening the Opinions on the Management of School Uniforms for Primary and Secondary School Students (hereinafter referred to as the Notice). The Notice requires full implementation of the GB/T 31888-2015 standard. The new generation of school uniform standards will be farewell to the classification, only one entry barrier, and high standards from the four levels of safety, ecology, comfort and environmental protection.

In terms of safety, the standard not only imposes strict regulations on the use of decomposable aromatic amine dyes, formaldehyde content, dyes and auxiliaries, but also increases combustion properties, sharpness of attachments, cords, and residual metal needles. Deputy Director Yao added that “especially the color quality, the washing dimensional change rate and the pilling quality of the consumers are easy to perceive the product quality, reaching the first-class indicators of other similar clothing product standards. In addition, direct contact with the skin The cotton fiber content of the part is not less than 35%, which fully guarantees the comfort of the uniform."

The project with relatively high unqualified rate in the implementation of the new standard is precisely the fiber content is not up to standard. The reason is that the cotton fiber content in the direct contact with the skin needs to reach or exceed 35%, which is equivalent to eliminating some of the chemical fibers commonly used in the past. School uniform fabric. This actually requires the school uniform enterprise to start from the source of product design and fabric procurement. It is necessary to adjust the ideas to make it better. Once the alternative fabrics cannot be found in time, they will face the risk of failing to meet the standards.

According to the "Opinions" of the four ministries and the "Notice" of the three departments of Shanghai, the Quality Inspection Institute of Shanghai Quality Inspection Institute actively carried out relevant standards publicity meetings to allow enterprises to adapt to the standards; at the same time, they were invited to some primary and secondary schools in Shanghai. The personnel carried out the special training of school uniform standards, focused on the interpretation of some of the contents of the standard, and gave detailed explanations on how the school reviewed the product test report.

At the same time, the Shanghai Municipal Education Commission also clarified the negotiation system for the implementation of the school uniform procurement, and the school uniform price is no longer set to the upper limit. Instead, the school committee can report to the competent department for the record.

The innovative exploration of the school uniform reform in Shanghai has improved the incompatibility between the quality of school uniforms and the traditional supervision mode, and has set a model benchmark for political, enterprise and school linkages. Opening up both the supply and demand sides not only makes the choice of school uniforms transparent, but also optimizes the quality of school uniforms. It also promotes the direct interaction between parents and school uniform enterprises on the platform of schools, so that the management of primary and secondary schools can be consistent with the "new uniform of school uniforms" from production, procurement to selection. Requirements.

With the popularization of the new national standard, the improvement of social education standards and aesthetic standards, the transformation that the school uniform industry is undergoing is an unstoppable “ecological change”. In this wave, there are also many powerful companies that believe that the implementation of the new school uniform is actually a kind of protection for excellent uniforms. "In the past, some poorly qualified school uniform manufacturers have arbitrarily lowered the production price of school uniforms. After the implementation of the standards, some manufacturers can be eliminated to win the bid by relying on the relationship with the school, and at the same time, to some extent, to solve the security risks caused by low-price bidding." The Eaton Gide International Uniform brand in nearly 3,000 schools in China expressed this view in an interview.

Taking Eaton Gide as an example, sales in 2016 were 600 million yuan, and shipments exceeded 6.2 million. In the same year, the total number of uniforms in Japan was only 4 million, which is a huge feeling in the Chinese school uniform market. We should also see that the largest annual school uniforms in Japan have 1 million shipments and sales of more than 1.9 billion yuan. In view of the fact that the Chinese school uniform market has not been fully liberalized, the quality of school uniforms has just started, and the future development potential of the industry is staggering. In response to the new national standard, many excellent uniforms are also striving for a more reasonable price space through humanized design, high-quality fabrics and precision production, and promote the maturity of the school uniform market.

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