May 20, 2024

Taiwan Garment Industry Association representatives into Shulang

On June 27, 18 members of the Association of Garment Manufacturers in Taiwan, represented by Lin Ruiyue, Chairman of the Garment Industry Association of Taiwan in the Clothing Industry Association and Chairman of Nanwei Industrial Co., Ltd., entered the first stop of Shandong's visit - Shu Lang , Deputy Secretary General of China National Garment Association, Director of Outreach Department Li Chi, vice president of Shandong Garment Industry Association Wang Miao, Shu Lang Group Deputy General Manager, Li Meng, director and other participants throughout the event.

舒朗-showlong

Visitors first visited the Shulang, the United States vine, GOGIRL, drunk cool, Kelei Duomu, WAGNER and other brand stores, each brand made a preliminary understanding of product style. Subsequently, the delegation visited various brands of divisions, as well as e-commerce, computer flat knitting machine production and other departments, have a deeper understanding of Shulan's production mode of operation.

台湾区制衣工业同业公会代表走进舒朗

"I am pleasantly surprised by the factory environment in Shulang, very clean and tidy, a little European and American factory style. And there are so many brands in Shurang, while maintaining independence without losing their own characteristics, this is not simple." And Hing International Chen Jianhong, general manager of Development Co., Ltd., said excitedly that during the visit to Shu-lun factory, he stopped taking pictures.

台湾区制衣工业同业公会代表走进舒朗

After the visit, the visiting delegation conducted an in-depth discussion and exchange with Mr. Wu Jianmin, Chairman of Shulang Group for more than two hours.

台湾区制衣工业同业公会代表走进舒朗

To see so many brands so good Schrand operation so good, many people here have to learn from him. Wu Jianmin answer is that a single brand can not grasp the consumer groups, only to create different brands to meet the needs of different consumer groups in different stages of brand development, take a different strategy. The benefits of multi-brand strategy is to share resources. From the perspective of changes in consumer groups, China's middle class is gradually becoming the main consumer, this part of the class of consumers can not afford the luxury expensive, but do not want to buy cheap goods, so high-end products to become their choice.

台湾区制衣工业同业公会代表走进舒朗

Since last year, Shulang began to gradually implement the strategy of "creating the United Nations". In 2015, Schuler and Danish PWT Group jointly introduced WAGNER's men's four brands to sign contracts with the world's leading FOX Group to carry out cross-border cooperation in the field of cosmetics and to cooperate with international designers in the development of such projects as Schuola International Logistics Center.

台湾区制衣工业同业公会代表走进舒朗

At a time when globalization is becoming increasingly evident, it is prudent to fully integrate resources. Mr. Wu Jianmin hopes to cooperate with all the Taiwan delegation.

Mr. Lin Ruiyue asked Mr. Wu Jianmin: "What is the most difficult challenge for you to encounter?" Wu Jianmin laughed and listened to his beard and said: "There is no difficulty in this life, Questions can be solved by learning. "

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