May 09, 2024

Poem Man Fen: product refinement, technology into underwear market development trend

Underwear industry in China rose only 20 years, but with annual sales of more than 200 billion yuan, and still nearly 20% annual growth rate. Economic development and consumption upgrade, bringing huge underwear market consumption growth. In 2015, changes in the industry due to the upgrade of consumption will be highlighted.

Subdivision of underwear products and the return of product technology will be the trend of the future development of China's underwear market, underwear brand for all ages, classes, style preferences of consumers in-depth study, the breakdown of the series of product development, speed up the underwear industry Technological innovation, and constantly improve their advantages to meet consumer demand.

First, product segmentation

Underwear industry outlook forecast shows that, in terms of consumer groups, can be divided into urban and rural areas, men and women, girls and women, etc., and to 80 and 90 urban young people become the main consumer, they are in the Growing in a more favorable economic environment, and the Internet symbiosis, has a broader perspective, the pursuit of fashion and personality, emphasis on environmental protection and health.

诗曼芬

Poem Man Fen

In 2015, Shirley Manfen is dedicated to creating seven brands, including eco-friendly lingerie brands - Poem Manfinger, Teenage Series - Bacetti and Adjustable Lingerie Brand - Ryoko, while incorporating Men's Collection in major brands ; Products up to thousands of models, style fashion, color variety, multi-level multi-age groups can meet the needs of the crowd.

Second, the return of product technology

Process in underwear, self-evident meaning. Consumer replacement, upgrading the industry to shuffle, are calling for the lingerie industry to return to the original, return to the bra's true colors, that is comfortable and stylish.
High-tech, functional and environment-friendly textiles will become the mainstream of the underwear brand, and advanced cotton fabrics will still receive the attention. The traditional natural fibers will be further processed and refined.

诗曼芬:产品细化、工艺化成内衣市场发展大趋势

Poem Man Fen

Poem Man Fen, plant fiber extracted from natural plants, science and technology to create environmentally friendly patented product - plant fiber underwear; no rims, a trace of seamless underwear advancement, 3D upright cotton technology applications, Consumers gradually evolved from the initial stage of shame to shaping, "healthy and comfortable" smooth enjoyment phase.

Poem Man Fen, is an innovative enterprise underwear industry, has been walking in the forefront of the development trend of underwear market. In product refinement and product technology, to grasp the megatrend, and promote the great development of the underwear industry.

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