ZHE JIANG LUO RUI IMPORT CO.,LTD. , https://www.lrknitted.com
Pig Banner's main brand Penguang generation stationed in Humen
China's garment town Humen, Dongguan - once again aroused the concern of the industry, has attracted the well-known children's clothing brand Banner Banner's main brand Penguang generation stationed in Humen. Apparel industry circles have been widely circulated advertising language: Chinese fashion children's clothing to see Guangdong, Guangdong fashion children's clothing to see the Humen, on the drop, Guangdong Humen over the years has been to style fashion, novel and famous throughout the country, over the years has become a children's clothing Fashion vane, many domestic children's wear enterprises are concerned about the changes in children's wear Humen, Humen town government in recent years are also vigorously integrate resources, adjust the industrial upgrading and transformation, and vigorously support the Humen many children's wear enterprises, and achieved some success. For a well-known clothing center in China and abroad has passed in 2015, the most eye-catching and eye-catching industry news is nothing more than some time ago broke the well-known domestic children's clothing company in Guangdong Pig Banner Clothing Co., Ltd.'s main brand "Punku generation," the National Marketing Center will shift to the garment town - Dongguan Humen. Pig Banner was founded in 1996, under the Hong Kong Hang Seng Foundation. Hong Kong Hang Seng Foundation is a brand management as a pilot to real estate development and apparel brand operations, fashion design as a leader, garment processing for the support of large enterprise groups. Piglets Bangna children's wear products targeted at 0-16 years old children. Its brand style is "fashion, sports, leisure, health and vitality". The company combines the franchise business model with the self-operated chain, and now owns more than 1,200 chain stores in China. Owns the pig Banner, Pengku generation, Kenidi Si, TOM LOU and other brands, the network throughout the country more than 30 provinces, cities and districts and Asia, Europe and the Americas and other regions. Pig Banner is the main brand Bangalu generation of brand positioning is: Pengkuang slogan: good friends together, Let's go! Brand positioning: to 3-15 years old (90 yards to 160 yards) of large children as consumers , Low mid-range price, located in third and fourth tier cities in the middle-income families to the new era of parents to buy groups. Design Concept: The introduction of the concept of market popularity, learn from H & M and other fast-fashion brands operating practices, market-oriented, trend-oriented design as the center, triggering a variety of styles, multi-style, clever mix of new wave. Brand advocates: fashion, sharing, friendship style Positioning: New simple, fast fashion, diversified city. As a well-known enterprise that has won numerous honors in the country and the first animated film for children created by children's wear enterprises, Guangdong Pig Banner Co., Ltd. moved the marketing center of its flagship brand "Pengku Generation" to Humen in Dongguan for sure After careful consideration and after a detailed investigation, I believe this move will bring about a win-win situation. Humen Dongguan once again attracted the attention and interest of well-known children's wear enterprises in China. The report also shows that Humen still has a large industrial chain supporting resources of high quality and location The advantages are also highlighted, product development advantages and so on. "Penguu Generation" has been running for several years to self-operation plus affiliate mode in the intensive and has created a relatively complete brand operating system, the formal promotion of the domestic market, and for some domestic areas (please remember Is a part of the region) recruit provincial agents, but there is no plan to open all the Chinese mainland market, the company plans to open only 12 Chinese mainland market in 2016, marketing centers in some of the domestic market, the provincial agents After the inspection and all-round evaluation, we invited some provincial-level agents to visit and negotiate the related cooperation business. The purpose of this measure is to hope that the main brand of "Penuku Generation" of Pig Banner Fashion Co., Ltd. can be more orderly Healthy development of the market, effectively promote and enhance the quality of the channel. Piglets Banner brand strategy started, China's children's clothing industry is quietly been rewritten! China's children's wear industry gold 10 years (2015-2025), you have missed a year, 2016, you can tolerate the mistake? 328 cities nationwide agency opportunities are rapidly disappearing ... ... you! Ready? Contact Us, Brand Authorized Guangdong Piggy Banner Garments Co., Ltd Fidelity Industrial Zone, Zhangyang Village, Zhangmutou Town, Dongguan City, Guangdong Province, China Tel: Fax: Marketing Center Xindu Road, Humen Town, Dongguan City, Room 602, sixth floor Tel: Contact: Mr. Chen