Westminster WISEMI One-Stop Children's Fashion Department Store: Designing Children's Wear with Children's Thinking

Westminster WISEMI One-Stop Children's Fashion Department Store: Designing Children's Wear with Children's Thinking

Babies do not really feel for shopping, just sitting in a cart and pushing by their parents. Beginners don't care too much about their clothes. What they need are entertainment things that interest them so that they can stay longer in the store. The so-called entertainment is usually some toys or television videos. Toys need to be placed in a specific area, usually in the middle or inside of the store, so that children are interested in these things and the parents (real customers) who accompany them do not have to be distracted when they shop at the store.

Westminster WISEMI One-Stop Children's Fashion Department Store: Designing Children's Wear with Children's Thinking

Once in the age group of 4-7, the little girls began to enjoy choosing clothes for themselves. They like shopping like ordinary women. Boys in this age group like to wear more toys and games, and there are exceptions.

Then into the next age group, boys and girls may no longer feel that they are in any attraction to shopping in the same store, unless the retailer divides the space into different areas. Of course, the older children, the less they like to shop in the same store, especially the babies and beginners. They feel that they are small compared to theirs. Before the age of ten and when they were teenagers, boys and girls would feel that buying clothing or accessories in the same store is acceptable.

Westminster WISEMI One-Stop Children's Fashion Department Store: Designing Children's Wear with Children's Thinking

Therefore, these mentioned shoppers, who are the customers, and what age groups of customers play a dramatic role in how the retail store is designed for the target customers. The size of the retail space plays an important role in the final structure and product display planning. The larger the space, the easier it will be to meet the customer classification requirements of different customer levels. The smaller the space, the more limited it is. The selection and planning of goods must be better considered.

When designers design such stores, they must consider the type of merchandise sold in the design direction. Young children's merchandise stores are not the same as those for teens and adults, because their size is much smaller, especially for babies and toddlers. With the increase in the size of their clothes, generally with the increase of age, the overall program has only a slight change, the display of goods is close to the display of teens and adults. Design planning starts with the target customer base and the overall design is less, otherwise you will take the wrong path from the beginning.

Westminster WISEMI One-Stop Children's Fashion Department Store: Designing Children's Wear with Children's Thinking

In this type of children's customer base, there must be a completely different plan for the in-store merchandise display. This different scheme is mainly to display the type of props. This is the work we will do in the next stage. For young customers, the design of display items in the store should not be excessive or feel too heavy. This does not mean that they cannot be large-scale props, but they are designed to take into account visual sensory weights. Therefore, it can be a large-scale prop, but it should be more open, lighter, and more natural, not big and impractical.

Let's take a look at the three basic steps to correctly analyze the needs and real uses of children's clothing items before considering the design and prop materials or other retail elements. Remember that when designing any retail item, it begins with the need to display the item. This is the first step.

Often, designers forget that the actual purpose of the shop owner is to sell the product, not to show the designer's self-personality. A truly professional retail designer will first satisfy the needs of their customers. This is the most important, not the designer's own needs.

Westminster WISEMI One-Stop Children's Fashion Department Store: Designing Children's Wear with Children's Thinking

There are many well-designed retail stores that look good, but none will last for one year. In fact, statistics show that most new retail concepts will fail within a year. Not all errors are attributed to the display and design of merchandise in the store, and others are due to the control of the brand owner. Design is merely a tool for successful retailers to succeed.

The Hong Kong Fast Fashion WISEMI baby and baby brand selection is greater than the hard work, and the mode determines success!

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