April 24, 2024

Ding Qingzhou, general manager of Bell at the press conference site to interview

Cheng Kai voyage - Nisshin 2014 autumn and winter new conference held in Hangzhou Huachen Ginza Grand Hotel yesterday, after the wonderful dynamic catwalks, Mr. Ding Qingzhou, general manager of Japan Bell interviewed by the media.

思婕环球 - LaEIBELLE

Ding Qingzhou, general manager of Bell

Reporter: Hello, Ding total! What kind of coincidentally happened to have under the "Bell"?

Ding total: Japan Bell is Chairman Yan Shaofeng registered a dozen years ago, is the first predecessor of Lattice, until 2009, began operation.

Reporter: Now both the underwear or home service brand on the market are very much, Zhejiang words like flowers, Ya Qian, show Dai, ancient and modern are doing well, then what is our bell to win it?

Ding total: Here from two points of view, the first Lattice silk has accumulated more than 10 years of technology, its adjustment technology is industry NO.1, is recognized in the industry, this technology can be inherited and developed; The second aspect is our service, which is more about operations and training, but also for carrying Lattice's mode of operation and philosophy.

Reporter: Now we see the day Bell is for the ladies, then men will be involved in it?

Ding total: it is just to do some couples series, not yet done, but does not mean that the future will not do.

Reporter: This press conference to take such a way, is the first time to take this form? We hangzhou is the first few stations?

General Ding: This year is the second way to take this tour. It was held last year in Wuhan and achieved very good results. So this year prepared for four games, this is the second stop Hangzhou Island, then we will go to Wuhan.

Reporter: Next Bell on the franchisee policy support what changes?

Ding total: In the marketing policy, mainly in the props and operations, this year has great support. We want to create some key markets, especially those areas like Zhejiang, Jiangsu, Wuhan, Chengdu, Dalian and Guangzhou, and then radiate from these markets.

Reporter: Japan Bell also do online, that line with us is synchronized?

Ding total, yes, Lynx, Jingdong, the only product will have, some are the same, online and offline are the same price, and some are specialized network models.

Reporter: Next, what is a development plan for Bell?

Ding total: a plan is to focus on our layout of the market, the second is our product category structure is very rich, both underwear and home service. This is rarely seen on the market, either underwear well done, or home service well done, we have to do both go hand in hand, lay the combination of boxing, to further build our product upgrades, more in line with China Consumer positioning groups. Japan Bell Life Museum is not just underwear, home service, but also a living experience is a platform for operations, this is our pursuit.

Reporter: Well, thank you very much for taking the time to accept our interview.

Ding total: Thank you, hard!

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