May 08, 2024

Huang Xiaoming Holds Ashidun Men's Wear to Build a "Mr. Fast Fashion" Dream

On March 26th, Crowne Plaza Beijing, near China International Exhibition Center (New Hall), ushered in a press conference for the signing ceremony of the international film superstar Huang Xiaoming and Ashidun, a Chinese urban casual men's brand. During the signing ceremony, the two parties intend to work together to create the Chinese version of the "Fast Fashion Mr." dream, leading the future of China's urban leisure men's (fast fashion men's) development of the mainstream trends.

Chairman Gong Zheng gave a souvenir to Huang Xiaoming

Chairman Gong Zheng gave a souvenir to Huang Xiaoming


At the conference, the reporter saw Huang Xiaoming dressed in Ashidun costumes and signed a signing ceremony with Mr. Gong Zheng, chairman of Ashidun . In an interview with reporters after the live interactive sessions, Huang Xiaoming coming to visit is located 2014 China International Clothing & Accessories Fair International Exhibition Hall E1 new E1C10 Ashi Dayton Hall. When a reporter asked Huang Xiaoming , what did you understand as "fashionable"? Huang Xiaoming reveals his charming sign and smiles and replied: Fashion is a feature that everyone should find. It can form a unique style for a long time. All the classics are created!

“ It is not only today that we became acquainted with Ashton. We learned about Ashton a few years ago. Ashton men ’s clothing always adheres to the values ​​of self-confidence, grace, and taste, closely follows international trends, creates fast fashion brands, and strives to become an object. Value- for- money urban casual men's wear. ” Huang Xiaoming commented on his new “ Chinese partner ” . Ashidun men's brand positioning conforms to the market development trend, adheres to the “ self-confidence, natural and calm ” brand advocate , and is suitable for urban leisure life pursuers who want to have confidence, taste, and tolerance.

Huang Xiaoming accepts media interview

Huang Xiaoming signature

Huang Xiaoming signature

Three years ago, Huang Xiaoming established his " fashionable gentleman " status in the Chinese fashion world when he was on the cover of the 15th anniversary of the " Mr. Fashion " . His handsome, graceful, elegant acting, superb image and arduous struggle made him conscientious. The personal qualities of responsibility and love affect thousands of urban men. When met with fast fashion Aishton, Huang Xiaoming and his team are more aware that the classics are eternal and innovation is urgent, although they are always practicing innovative practices.

Not only has Mr. fashion style, attitude and affinity with the times and has become a veritable "fast Esquire" so self-confident, calm atmosphere, and the pursuit of a dream and Huang Xiaoming and the majority of urban men.

Speaking of this endorsement, Aishon Chairman Gong Zheng stated that Huang Xiaoming’s handsome appearance and stylish taste, superb acting skills, unique personal charisma, and fighting spirit are all related to Ashidun’s “Progressive Quality Life Pursuit”. "The brand image and "confidence, natural calm," the brand advocate is very appropriate. In reference to the future, Kung said, "2014 will be a crucial year for turning Ashi Dayton brand upgrade, stylish Ashi Dayton will bring fast lifestyle is more fashionable men and a handsome Huang Xiaoming Experience, one step closer to " Fast Fashion " .

Huang Xiaoming Signs Agreement with Ashidun Chairman Gong Zheng

Huang Xiaoming and Chairman Gong Zheng reached a cooperation

In fact, the image of "fast Esquire 'behind the title, has the support Ashi Dayton 10 years of successful practice of the SPA mode, that is, own-brand apparel specialty retailers, to ensure that consumers spend less time, at lower cost, buy To higher quality products . Many brands such as ZARA of Spain , H&M of Sweden and GAP of the United States have all succeeded - they are in full control from production to retail, and the products directly face customers. In view Ashi Dayton, merchandising (MD) for the design direction of goods, so as to effectively improve operational efficiency and turnover rate.

Huang Xiaoming's speech before the signing of the contract

A group photo taken after the signing ceremony

The industry believes that the use of Ashi Dayton Huang Xiaoming visibility, you can maximize attract social attention, to enrich the public association of the brand, the consumer and Huang Xiaoming linked to the image and values transferred to Ashi Dayton product or brand up so too Ashi Dayton brand products and consumers quickly recognized. On the other hand, most admired and loved by the choice of consumers, "yellow leader" to make the brand spokesperson, consumers will shift to positive emotions star products and brands to come up; so that consumers have a positive attitude towards Ashi Dayton It helps to promote consumer purchase behavior.

As a practitioner of the brand philosophy of “ Progressive Quality Life Pursuit ” , the achievement of the strong alliance between Ashton and Huang Xiaoming will create a huge wave in the celebrity endorsement of the apparel industry . It will become a new journey for the upgrading of Ashidun brand image . As Ashi Dayton brand spokesman, Huang Xiaoming not only speak with Ashi Dayton, also speak for the fashion, men's leisure trends, branding and personalization.

The fast fashion in the end, the "fast Esquire" style and self-confidence relaxed attitude to life perfect interpretation, which is Huang Xiaoming hand Ashi Dayton to consumers the latest fast fashion experience.

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