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International cooperation strategy Seven Bohui promote adolescent products and then upgrade
International cooperation strategy to promote adolescent products and then upgrade the exclusive technology - Seven Bohui 2013 spring and summer youth fashion trend conference Sidelights! In recent years, as people's living standards continue to improve and the quality of life continues to improve, consumer demand for adolescent exclusive products industry is quietly changing, the market structure of adolescent exclusive products in this change is brewing a new round of change. "Teen-only products have placed ever-increasing demands on our health and environmental protection and comfort. We must work hard on models, fabrics, colors, and craftsmanship to meet consumers' increasingly rational demands Requirements. "In the face of new trends in consumer demand, as the first brand of exclusive products for teenagers seven wave Fai (China) Co., Ltd. General Manager Chen Jinbo said so recently, the reporter in the seven wave of spring and summer 2013 youth clothing trend conference To, seven Bohui released a series of spring and summer new products in the version type, fabric, color, technology and other aspects have decent highlights. In response, Chen Jinbo said that seven wave Fai 2013 spring and summer product development is in active compliance with the current consumer characteristics, consumer demand as a guideline for the principle of outdoor activities for young people more time and other characteristics of the functions and processes Ascent, Seven Waves embarked on the path of international cooperation. By actively cooperating with the world's leading technology companies such as Dow Chemical and Germany Rudolf, etc., the scientific and technological content of Seven Waves products was enhanced and the features of consumers' health, It is understood that the United States Dow Chemical is one of the world's largest chemical companies, is also the world's largest provider of antibacterial agents, seven wave Fai mainly cooperate with its shield shield antimicrobial technology, the technology has the ability to inhibit bacteria Breathing, long-term anti-odor and refreshing clean and other effects, therefore, its application in footwear products, with the inhibition of bacteria in the fabric, yeast and other microorganisms breeding, reproduction; resistance to bacterial deterioration, odor; to provide long-lasting anti-odor Protection; have a lasting refreshing, clean and enjoy the role. Shoes such functional products, not only required to have good comfort when wearing, but also to a good environment for the health of shoes to protect the feet from bacterial nuisance, seven wave of all footwear products in 2013 Adopted this cutting-edge technology. Rudolf is the world's leading textile auxiliaries, the cooperation, mainly for seven wave Fai 2013 series of products provide moisture wicking technology. It is well-known that when sweat is excreted, sweat can be excreted in large quantities. Taking off clothes is very easy to be infected with cold and wearing clothes. If the sweat can not be promptly dissipated, the clothing and human skin will feel sticky and make people feel uncomfortable. Produces bacteria and odors. The strategic partnership between Seco and Rudolf takes full advantage of Rudolf's strong technical platform and strength to provide technical support for the wicking function. According to reports, the application of the technology seven wave Fai footwear products have superior moisture perspiration performance. After experiments, the use of the technology of shoes within the moisture distribution time than ordinary shoes shorten by 50%, so as to be able to well maintain the shoe clean and comfortable environment. At the same time, Seven Waves also applied the technology to the apparel category in 2013. "In addition to the version design, functional fabrics have always been the focus of apparel brand competition. We hope Seven Waves products can be consumed through the upgrading of fabrics and processes In the event of sweat, the person will not stick to the skin in the event of sweat, resulting in a cold and heavy feeling and a better wearing experience for young people, "explains Chen Jin-bo for the application of the technology. Seven wave of clothing categories In the green fresh fiber technology and many other new functional fabric research and development and application, based on the absorption of the Rudolf moisture wicking technology undoubtedly makes the product has a stronger and faster perspiration performance, good The moisture absorption, wet performance, can quickly sweat, keep wearing fresh, comfortable. It can be said that seven wave of young people exclusive products from raw materials to the process, every detail try to ensure the green functional needs of products, is committed to providing more comfortable clothing for young people experience! This fully understand the needs of young people, and is committed to building It is worth learning and admiration that green, healthy and eco-friendly products meet the youth's consumption and usage experience as the core value of product development. At the conference site, the reporter interviewed several dealers, they all expressed their confidence in Seven Bohui's international cooperation strategy, which is conducive to further enhance the comprehensive strength of enterprises and brands, providing them with strong terminal sales Strong support! Participate in the conference site guests also said that with the changing consumer attitudes, young products, health and comfort is the first, long-lasting anti-bacterial, anti-odor, moisture and perspiration products more suitable for children's growth. Therefore, seven wave of fabric and technology upgrades well meet the market's consumer demand and to be satisfied, will be able to achieve higher consumer acceptance and good market returns!