Decathlon Shanghai Opens Four Stores China Vision to 1,000 Shopping Malls

A few days ago, after Decathlon signed a strategic cooperation with the Chinese Association of Social Sports Instructors for voluntary fitness services, the good news came from Shanghai where its Chinese headquarters is located - Decathlon Jiading Shopping Mall, Caoyang Shopping Mall, Dahua Shopping Mall and Dalian Road Shopping Mall. Shanghai citizens meet.

Among them, Dalian Road Mall has officially opened its doors for business in recent days. Decathlon will hand over the transcripts of 5 newly opened shopping malls in Shanghai in 2012. The total number of Shanghai shopping malls will reach 14.

As the world's largest sporting goods chain, Decathlon settled in China in 2003 and opened its first mall in Shanghai. It is based on the business philosophy of “making the most extensive public: sharing the sport with the desire of the sport”, innovative and innovative. The business model and one-stop shopping experience have won the recognition and favor of Chinese consumers and people both inside and outside the industry.

As a shopping mall for all sports, Decathlon covers 20 passion sports brands, more than 60 sports, and more than 35,000 products. It is suitable for all sports enthusiasts from beginners to professionals. At present, the total number of its Shanghai shopping malls will reach 14, and among all Chinese cities, the number of shopping malls will rank first.

The opening of the four shopping malls at the same time, in addition to marking the development of Decathlon in China began to enter the rapid development of the channel, the location of the mall also brought surprises to consumers.

In general, the location of Decathlon Mall is located in a convenient traffic block away from the city center. However, the Decathlon Caoyang Shopping Mall is located at the junction of Caoyang Road on the North Zhongshan Road. It belongs to the inner ring and is a place where traditional Shanghai citizens live, without sacrificing the free use area of ​​its parking lot and playground. It is reported that the area of ​​Decathlon Caoyang Mall also reached 4,000 square meters, which is in full compliance with Decathlon standards.

At the same time, the soon-to-be-opened Decathlon Dahua Mall and Decathlon Gonghe Xinlu Mall are within 5km. This also means that Decathlon's future mall density in Shanghai will be higher and higher because of Decathlon. The positioning of the campaign is mass sports. The coverage population includes consumers from 6 months to 80 years old.

Therefore, how to open more shopping malls in densely populated areas to facilitate the entry of more consumer groups will be the future direction of Decathlon in super-megacities. The opening of Decathlon Dalian Road Mall also means that Decathlon formally laid the seeds for development in the eastern Puxi District of Shanghai.

According to Decathlon internal personnel, Decathlon plans to open 35 stores in a city of this level in Shanghai. By 2015, the number of Decathlons in the country will reach 150, and Decathlon's vision in China is to open 1,000 stores. Now Decathlon is running faster and faster in the journey to the goal.