May 20, 2024

The e-commerce "Xinjiang First Village" e-commerce "Get Rich"

Zhongxin.com Xinjiang Yuli August 20 (Reporter Ma Wei) "Now I have a monthly net income of 2,000 yuan, but because of disability, I have no work and no income for a long time." 45-year-old leg disabled Zhou Yuexia spread out More than a dozen invoices produced in 14 days, he said happily, this is the credit of the Dalí's e-commerce model.

Daxi Village, Yuli County, has spent more than 20 years, and the poor villages known from far and near have turned into “the top ten well-off villages in China”. Since last year, Daxi Village, which has taken off the poverty hat, has read a new “Get Rich” – encouraging people to do e-commerce. This idea has benefited Zhou Yuexia and other people in Yuli County.

Yuli County Daxi e-commerce mode billboard. Photo courtesy of local companies.




Yuli County Daxi e-commerce mode billboard. Photo courtesy of local companies.


From poor villages to “Xinjiang First Village”

The food is backed by sales, the production depends on loans, and the life depends on relief. The villagers use the "three dependants" to describe the poverty of the past. Now, there are cars, wide roads and building houses in the village. The annual per capita net income of the villagers is nearly 30,000 yuan (RMB, the same below), and has increased by more than 30 times in 20 years. It is called "the first village in Xinjiang" and also " One of the top ten well-off villages in the country.

The tremendous changes in the lives of farmers have benefited from the economic reforms that began in the 1980s in Darcy Village.

At that time, the secretary of the village party branch, Shawuer Mank, led the villagers to develop the collective economy and adjust the industrial structure. Turning saline-alkali land into fertile land, increasing the output of agricultural products, and solving the problem of villagers' food and clothing. At the same time, brick factories, farmer's markets, family farms, etc. have developed, and more and more farmers have lived a well-off life.

But Darcy’s road to wealth has not stopped. In order to further expand the local specialty agricultural products, handicraft sales channels, and promote entrepreneurship, Daxi Village is eyeing the e-commerce with strong development momentum. According to incomplete statistics, there are about 350 villagers in Daxi Village, including more than 150 open shop.

The deputy secretary of the Yuli County Youth League Committee and the member of the office of the Lili County Promotion E-commerce Leading Group Office told the reporter that by 2018, it is necessary to strive to build Daxi Village into the “First Village of E-commerce in Xinjiang” and use it as the “leader”. Develop e-commerce into a "new engine" for county economic transformation, promote industrial restructuring, and increase farmers' income.

Kang Enfeng, a villager from Kalahong Village, Xingping Township.





Photo courtesy of Kang Enfeng, a villager from Kalahong Village, Xingping Township.


Kang Enfeng, a villager from Kalahong Village in Xingping Township, has a lot of feelings about this. She said that it is through the Daxi e-commerce model of Yuli County that her family’s previously untouched earth goose eggs have become in short supply since May and can increase income by more than 400 yuan per month. In July, the self-produced peaches were sold out on the smart Darcy platform for more than two hours, with a total income of 2,000 yuan.

Driven by Daxi Village, last year, Yuli County has been selected into the national “2015 E-Commerce Integrated Rural Demonstration County”. More than 5,000 people in the county have benefited from e-commerce, and they have more employment opportunities and increased their income. Since August last year, the online sales of Darcy E-commerce Base has reached more than 2,640,000 yuan, including 10.4 million yuan in the smart Darcy platform.
The model introduction of the Daxi E-commerce Entrepreneurship Base in Yuli County. Zhongxin Net Ma Wei Photo


The model introduction of the Daxi E-commerce Entrepreneurship Base in Yuli County. Photo of the new network horse


Reproducible "Darcy E-commerce Model"

“There are a lot of people visiting Yuli County. Since January last year, the visiting team has received 20,000 people.” Shanshan said that the Darcy e-commerce model has become a new label for Yuli County.

In April this year, Luntai County, about four hours' drive from Yuli County, organized more than 30 township propaganda officers and party committee secretaries from the county to visit and study in Daxi Village, Yuli County.

What is the “Darcy E-commerce Model”?

"One center, one platform and five major systems", the introduction of the species, namely the e-commerce public service center, the smart Darcy platform, the government system, the agricultural product into the city system, the industrial product to the countryside system, the traceability system, and the logistics system. The offline Darcy E-commerce Entrepreneurship Base was officially put into operation last May.
Villagers in Daxi Village participated in e-commerce training. Photo courtesy of local companies.




Villagers in Daxi Village participated in e-commerce training. Photo courtesy of local companies.


It is understood that the e-commerce public service center led by Yuli County's e-commerce work leading group, in cooperation with local e-commerce associations and local enterprises, conducts e-commerce training for ordinary people, and undertakes integrated online loan organization distribution and unified storage. Operations such as goods.

Abu Du, a Uighur teenager in his early twenties, told the reporter of the China New Network that he soon joined the e-commerce public service center operated by the local company, and he mainly provided free training to the rural grassroots e-commerce service station or other e-commerce providers. At present, the Darcy E-commerce Entrepreneurship Base has entered 86 e-commerce companies and conducted 62 training sessions for more than 8,000 people.
Wisdom Darcy online platform screenshots.




Wisdom Darcy online platform screenshots.


The Wisdom Darcy platform mainly provides two services, namely, government affairs and business services. One is to provide government information and life payment services, and the other is to sell agricultural products on the platform or buy the necessary clothes, electrical appliances and other commodities from the platform. Realize "agricultural products into the city" and "industrial products to the countryside."

In order to promote electricity business into the countryside, Yuli County has established a rural grassroots e-commerce service station in 58 villages and communities represented by Daxi Village. The station manager is responsible for “buying” and “selling”.

In addition, in order to break through the “soft ribs” of logistics and improve the e-commerce ecology, in addition to increasing subsidies, Yuli County has also built a new 8,000-square-meter Darcy E-commerce Industrial Park and a 20,000-square-meter Darcy E-commerce warehousing and logistics park, which will be put into use in the near future. . It also provides logistics special vehicles for remote villages, and gradually covers all townships and administrative villages (communities) in the county.
Darcy E-commerce warehousing logistics park logistics vehicle. Photo courtesy of local companies.




Darcy E-commerce warehousing logistics park logistics vehicle. Photo courtesy of local companies.


Three problems in the plowing of Daxi e-commerce

Yuli County, which tasted the sweetness in e-commerce, also discovered the "congenital deficiency" in the development of e-commerce in the western region. The cedar tells the reporter of Zhongxin.com that the current development of e-commerce in Yuli is still facing many problems.

First, the electric merchants are in short supply, and the e-commerce concept is far from the big provinces such as Zhejiang and Guangdong. “For example, platform page design, there is a shortage of design talents in Yuli County, and you can find people from Urumqi and other provinces, but the cost is high.”

Second, the logistics cost is high and the level is low. The species said that the order delivery in Xinjiang is using ordinary express delivery, and the cost of the express delivery of the agricultural products purchased by consumers in Yuli County is not low.
Delivery to the countryside. Photo courtesy of local companies.




Delivery to the countryside. Photo courtesy of local companies.

The reporter found that Yunda, Yuantong, Zhongtong and other express delivery in Xinjiang, the first 1 kg charge ranged from 15 to 25 yuan, and the renewal fee ranged from 12 to 20 yuan. According to the first weight of 15 yuan, continued to weigh 12 yuan, the purchase of 3 kg of winter jujube light freight may cost 27 yuan.

The cedar told reporters that under the coordination of the Yuli County E-Commerce Association, the courier company currently cooperating with the Lili Daxi e-commerce company reduced the freight rate to an average of 6 yuan per catty, and the government granted a subsidy of 3 yuan per kilogram for the express delivery in Xinjiang. A preferential policy of subsidizing 2 yuan. “But the overall logistics cost is still high and the time is long.”

Third, the e-commerce ecosystem is weak. The cedar said that the Puli Darcy e-commerce is in the initial stage of development. Although there are high-quality and unique agricultural products, the ecosystem of cold chain systems and logistics systems needs to be improved.

Author: Ma Rong

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