May 20, 2024

Sharing and Enhancing China Design Trend Forum

The designer's energy gas station 2016 China Design Trend Summit Forum was held

As the designer's energy gas station, the fashion buyer's road lamp, the 2016 China Design Trend Summit Forum was held at the Haining Convention and Exhibition Center. Guests, domestic and foreign universities, fashion companies, guests, buyers and other professional visitors gathered together for the current year. The design style of leather and clothing products changed, and the trend of fabric adoption was discussed.

The forum was hosted by the Office of the Organizing Committee of China·Haining International Fair and the Organizing Committee of Haining China Leather Expo. It was hosted by China Academy of Art, Haining China Leather City, Zhejiang Original Translation Fashion Design Co., Ltd. and Haining Designer Association. It aims to share the trend of design trends this year, analyze and enhance the industry literacy and ability of fashion buyers, and effectively open up the communication channels in the industry.

分享与提升  中国设计趋势论坛召开

â–² At the exchange meeting, China Golden Top Award Designer Wu Xuekai hosted a guest host

Subsequently, Ms. Qian Juanping, the general manager of Haining China Leather City Co., Ltd., delivered a speech: “China’s consumption level, technological capabilities and national supply-side reforms are advancing the wings of Chinese design, the stage of fashion designers. Haining China Leather City is willing to join hands with the majority of designers to meet the golden age of Chinese design.” A short 30-minute speech inspired every designer present.

In-depth discussion of design trends

Co-industry development trend

Today, the apparel industry has entered a period of sedimentation, adjustment and transformation. The deep innovation and innovation has promoted the reconstruction of the industrial value chain, the design innovation of the brand and the diverse era of products. Wu Haiyan, dean of the School of Design and Art at the China Academy of Art, gave a lecture on the trend of design trends this year, and introduced his research achievements in style and material selection.

"With the advent of the Internet, the order of the world's crude oil has changed. A new order of the Zhilian storm has begun. All old brands, industries, and business models are experiencing a huge whirlwind. Design trends will have a bigger platform. Only Relying on the big design trend can subvert the old model, gather and create and form a new world order of the new Zhilian. Professor Wu Haiyan said, "The highest realm of the Internet is the Internet of Things, and the Internet of Everything can be connected."

Always emphasize the designer's independent and coordinated design trend. New Zhilian: "People's personality and energy are constantly being released, and interest becomes a means of making a living. So personal trends, brand trends and industry trends form a new Zhilian platform. And every designer has It is a communicator of independent economies and trends. In the future, design trends will lead the business model."

â–² Wu Haiyan, Dean of the School of Design and Art, China Academy of Art

At the forum, Wu Haiyan also shared the 2016/17 autumn and winter leather fur fashion design trend from the perspective of new generation vision and buyers: “The new generation is different from the past. Human beings are emotional, only willing to believe in data, and machines are emotional. Try to walk into people's hearts."

分享与提升  中国设计趋势论坛召开

According to the organizers of this forum, the 2016 China Design Trend Forum will substantively promote the discussion of design trends and fulfill the mission of “supporting the industry, serving the enterprise, and promoting innovation”.


Multi-party discussion

Interpretation of the design "wind vane" from different angles

As an important role in the fashion industry chain, fashion buyers have their own unique understanding of the development, design, production and marketing of trend products. Yang Hao, a brand consultant and senior fashion buyer of Zhejiang Hangu Group, gave a speech on the theme of “Design Trends of Branded Apparel from the Perspective of Buyers”, analyzing the trend of fashion design from the perspective of buyers in the current fashion industry operation mode. The cognition of fashion buyers is based on the unique sensitivity and coordinating power of fashion buyers to explain the interaction between designers, buyers and consumers, and to explore the professional development path of China's fashion industry.

â–²Zhejiang Hangu Group brand consultant, senior fashion buyer Yang Lan

Yang Wei said that in the past, when designers made a season of products, most people stopped here. Due to the emergence of few fashion buyers, fashion week and offline channels have become the "only choice" for many designers, but nowadays buyers As a link, brand owners, channels, and consumer groups are connected. At the same time, it has also shaped a new brand ecology and business structure, which has created a “gradually clear” purchase link between independent designers and the market.

分享与提升  中国设计趋势论坛召开

“Fashion buyers have a unique 'smell' for trend trends, strengthen communication channels between consumers, buyers and designers, and effectively grasp various market data analysis, purchase list forms, SKU, OTB ratio distribution, suppliers. The channel's control integration, data feedback from terminal sales, and negotiation with each port can effectively promote the integration of design trends and commercial consumption." Yang said.

Three young designers gathered together

Talking about Chinese original design

Last year, the “original translation” designer integrated platform operation project settled in Haining China Leather City. In this forum, two young designers from the original translation - Hong Kong "Design Prodigy", "The Goddess of the New Clothes" designer Liu Sicong, famous designer, New York Fashion Week publisher Li Kun attended the forum together. Make a statement.

Liu Sicong said that the true original design is not a supplement and improvement of the existing design and creation, nor a unilateral annotation of the previous design results, nor is it an exaggeration and change of the pioneering concept. The original should be refreshed. The classic concept of the new glow of vitality is the interpretation and display of the experience that has never been seen before. Li Kun said that the original design is no longer what the past thinks is “heavy content and light expression” and “heavy art market”. It should promote the brand value-added in terms of cultural creativity, product development and style innovation. The two young designers combined their opinions in the fields they were good at, which brought a young thought exchange and collision to the guests and the audience.

分享与提升  中国设计趋势论坛召开

After the forum, the buyers, designers and entrepreneurs who participated in this forum all said that they have benefited from the “Huashan Argument” carried out by many “big coffees” in the industry today. A fashion buyer told reporters: “Design trends are an important aspect that companies, designers and buyers can't ignore in the development process. This event has set up a good interface for industry experts to connect with various practitioners. The high-quality platform for communication plays an important role in promoting the sustainable development of the industry."

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